Marketing Development – Alumni Manager

University of Wisconsin-Madison

Marketing and advancement manager supporting UW–Madison Extension’s Positive Youth Development Institute and 4-H programs. Leading communications, fundraising, alumni engagement, and public relations initiatives across Wisconsin.

Posted 8/10/2026full-timeMadison • Wisconsin • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and implementing marketing, communications, and fundraising strategies while effectively engaging diverse stakeholder groups. Proven leadership in managing projects and teams to achieve successful outcomes in youth development and nonprofit environments.

Highest-signal resume keywords

Marketing Strategy DevelopmentFundraising ExperienceStakeholder EngagementLeadership ExperienceCRM and Marketing Technology

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingCommunicationsFundraisingProject ManagementStakeholder EngagementPublic RelationsYouth DevelopmentNonprofit ManagementBudget ManagementOrganizational Capacity Building

Soft Skills

CollaborationRelationship BuildingLeadershipCommunicationTeam Management

Tools & Technologies

CRMMarketing Technology

Industry Keywords

4-H ProgramsPositive Youth DevelopmentAlumni RelationsDonor EngagementCommunity Development

About the role

Key responsibilities & impact

Plan and direct staff implementation of advancement initiatives and programs aligned with the strategic plan
Collaborate with unit leadership to deliver program messaging to internal and external audiences
Serve as liaison to internal and external stakeholder groups and represent unit interests
Evaluate advancement strategy effectiveness and recommend improvements
Identify, promote, and maintain external partnerships
Lead integrated marketing, communications, development, donor engagement, 4-H alumni relations, and public relations strategies
Increase awareness of Positive Youth Development and 4-H programs
Strengthen engagement with 4-H alumni and supporters and cultivate entry-level donor relationships
Support fundraising activities, events, educational programs, staff retreats, and in-person meetings
Provide leadership for student staff members and contribute to collaborative Institute administration

Requirements

What you’ll need

Five years of relevant professional experience in marketing and communications, or philanthropy
Demonstrated leadership experience directing projects, campaigns, or teams with proven outcomes
Experience developing and implementing marketing, communications, fundraising, or stakeholder engagement strategies
Experience building relationships with diverse stakeholder groups, including alumni groups
Bachelor's degree in marketing and communications, public relations, nonprofit management, business, education, youth development, community development, or related fields
Valid driver's license and reliable independent transportation for periodic in-state work travel, or compliance with UW-Madison vehicle use authorization requirements
Eligibility to work in the United States without requiring employer sponsorship by the effective date of appointment
Preferred: previous supervisory experience
Preferred: fundraising/annual giving experience with demonstrated ability to meet benchmarks
Preferred: higher education or Cooperative Extension experience
Preferred: 4-H Positive Youth Development experience or knowledge
Preferred: experience building organizational capacity through training and support
Preferred: CRM and marketing technology experience
Preferred: budget management experience
Employment may require a criminal background check and reference questions regarding misconduct

Benefits

Comp & perks

Generous vacation, holidays, and paid time off
Competitive insurances and savings accounts
Retirement benefits
Remote work possibility of up to 2 days per week under an approved remote work agreement
University-provided computer for approved remote work
Employee well-being and inclusive workplace commitments