University of Tennessee College of Arts & Sciences

Digital Content Specialist, Engineering Communication

University of Tennessee College of Arts & Sciences

full-time

Posted on:

Origin:  • 🇺🇸 United States • Tennessee

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Job Level

JuniorMid-Level

Tech Stack

WordPress

About the role

  • Creates, updates, and maintains content for departmental websites
  • Creates content for the college and its administrative unit websites
  • Creates and maintains digital content plan for each department that works within the college's overarching content plan as well as meets the strategic priorities of the departments
  • Maintains analytics data for websites and emails for the college's departments and uses this data to build content plans and distribution models for digital content
  • Finds opportunities to cross-post content from departmental websites to other digital platforms including the college's digital platforms as appropriate
  • Works with digital team to plan and coordinate larger departmental website redesigns as needed
  • Works individually with faculty to setup and train them on use of personal research websites
  • Uses email marketing platforms to create e-newsletters for departments and college as needed while using analytics to determine the most-relevant and impactful content
  • Coordinates social media posts for departmental social media accounts and coordinates with Social Media Manager for cross posting to college social channels
  • Meets as part of a team and individually with clients about ongoing digital projects
  • May work on video projects for the college and departments as assigned

Requirements

  • Associate’s Degree in communications, marketing, web design, English, or related field
  • 2+ years of professional experience directly related to duties and responsibilities specified
  • General knowledge of web accessibility standards, SEO and web best practices, information architecture, and the principles of user-centered design
  • Demonstrated knowledge of Adobe creative software
  • Demonstrated knowledge of WordPress or other content management system
  • Strong organizational skills and attention to detail
  • Ability to write short- and long-form content for a variety of digital platforms
  • Proven written and verbal communication skills
  • Ability to prioritize, manage, and deliver multiple projects on a rolling delivery schedule
  • Demonstrated ability to manage professional social media accounts
  • Ability to produce creative work within a system of established templates and content delivery systems
  • Ability to work well independently and as a member of a collaborative team; act professionally; provide and be receptive to feedback and constructive criticism; be a self-motivated learner; and build and maintain good customer satisfaction
  • Preferred: Bachelor’s Degree in communications, marketing, web design, English, or related field
  • Preferred: 4+ years of professional experience directly related to duties and responsibilities specified
  • Preferred: Proficient knowledge of web coding and standards and the process of ground-up website development
  • Preferred: General knowledge of the principles of effective communication, marketing, and advertising (particularly in online media)
  • Preferred: Strong interactive design and information architecture skills
  • Preferred: Ability to think conceptually and critically and make use of good political and negotiation skills
  • Preferred: Ability to video edit and use video editing software
  • Preferred: Advocates for best practices in electronic communications