Digital Communications, Web Manager

University of Pennsylvania

Digital communications manager advancing Penn Nursing enrollment and philanthropy through web, social media, and campaigns. Managing LiveWhale content, email, advertising, analytics, and social channels for the University of Pennsylvania.

Posted 8/5/2026full-timePhiladelphia • Pennsylvania • 🇺🇸 United StatesMid-LevelSenior💰 $65,628 - $82,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing digital marketing strategies, managing campaigns, and optimizing website content for engagement and performance. Proficient in utilizing analytics to inform strategy and enhance communication across various platforms.

Highest-signal resume keywords

Digital Marketing Strategy DevelopmentWebsite Management Using White Whale / LiveWhale CMSSEO/SEM ExpertiseSocial Media StrategyContent Creation and Copywriting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingCampaign ManagementWebsite OptimizationAnalytics and Performance MonitoringEmail MarketingContent PlanningPhotographyVideo EditingGraphic DesignSEO/SEM

Soft Skills

Excellent Writing and EditingOrganizational SkillsInterpersonal SkillsCreativityAttention to Detail

Tools & Technologies

CanvaAdobe Creative SuiteGoogle AnalyticsGoogle Tag ManagerSlate CRMMetaLinkedInInstagramFacebookYouTube

Industry Keywords

Higher EducationHealthcareNonprofitDigital MediaCommunications

About the role

Key responsibilities & impact

Develop and implement digital marketing strategies supporting institutional priorities, events, academic programs, and recruitment initiatives
Manage digital marketing and advertising campaigns, including audience development, website updates, creative asset coordination, implementation, and performance analysis
Support email marketing campaigns, promotional outreach, and audience communications
Coordinate with branding and creative teams to develop graphics, photography, video, and web content
Monitor campaign performance and engagement metrics and provide progress updates, reports, and recommendations
Collaborate with communications, marketing, leadership, admissions, and development teams to ensure consistent messaging and strategic execution
Lead digital and marketing projects from conception through completion
Coordinate workflows, timelines, quality standards, resources, vendors, stakeholders, milestones, deliverables, and communications
Facilitate project debriefs and after-action reviews
Manage and update website content using White Whale / LiveWhale CMS
Build and maintain webpages, news stories, profiles, event listings, and multimedia content
Optimize website content for accuracy, accessibility, usability, engagement, and brand alignment
Monitor website performance and recommend improvements
Develop, schedule, and publish content on LinkedIn, Instagram, Facebook, X/Twitter, and YouTube
Create digital campaigns, support content planning, copywriting, visual storytelling, livestreams, video promotion, and digital event coverage
Use analytics and engagement metrics to inform strategy and improve performance

Requirements

What you’ll need

Bachelor’s degree in communications, marketing, journalism, digital media, or related field
At least three years of experience in communications, marketing, journalism, digital media, or related field
Experience managing websites using White Whale / LiveWhale or similar CMS platforms
Strong understanding of social media strategy and digital marketing best practices
Excellent writing, editing, and organizational skills
Experience using Canva, Adobe Creative Suite, or similar design tools
High skill level and experience with SEO/SEM, website funnel design, Slate or other CRM, Google Tag Manager, Google Analytics, Meta, LinkedIn, and Data Studio
Ability to manage multiple deadlines and work collaboratively across teams
Knowledge of accessibility and web content standards
Creativity, integrity, discretion, excellent judgment, positive attitude, and willingness to help team members
Experience in higher education, healthcare, nonprofit, or mission-driven organizations preferred
Photography/video editing experience a plus
Strong attention to detail and ability to work independently
Superior interpersonal skills and ability to build and maintain effective professional relationships
Background checks may be required after a conditional job offer

Benefits

Comp & perks

Comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits
Flexible spending accounts for eligible health care and dependent care expenses
Tuition assistance for employees, spouses, and dependent children at Penn
Tuition assistance for dependent children at other institutions
Basic, matching, and supplemental retirement plans
Pre-tax or Roth retirement savings options
Investment options through TIAA and Vanguard
Substantial time away from work
Long-term care insurance
Wellness and work-life resources
Professional and personal development resources
Access to University resources, libraries, athletic facilities, arboretum, art galleries, cultural and recreational activities
Free and discounted admission and memberships to Penn arts and cultural centers and museums
Discounts on transportation, mortgages, cars, cellular phone plans, movie tickets, and theme parks
Flexible work options and non-traditional work hours, locations, and/or job structures
Forgivable loan for eligible employees buying a home or residing in West Philadelphia
Adoption assistance for qualified expenses, up to two adoptions in the household