University of Lagos

Social Media Manager

• Support media relations activities by maintaining targeted media lists, monitoring coverage, researching opportunities, and assisting with media outreach efforts.
• Coordinate editorial product loans, track requests and placements, and maintain accurate reporting, coverage, and clipping summaries.
• Organize press materials, imagery, product information, and other brand assets to support storytelling initiatives and media opportunities.
• Support PR events, product launches and influencer activations by coordinating logistics, vendors, gifting, travel, and event-related communications.
• Partner with marketing, creative, digital, eCommerce, retail, and customer experience teams to execute integrated campaigns and provide social media support during key brand moments.
• Manage multiple projects simultaneously while maintaining strong organization, attention to detail, and adherence to deadlines.
• Stay informed on industry trends, emerging platforms, influencer activity, and best practices to contribute ideas and support innovation across PR and social media initiatives.
• Support execution of the brand's social media strategy by assisting with content calendars, platform management, and campaign coordination across Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, and emerging channels.
• Monitor social media activity and engage with followers through comments, direct messages, and mentions while maintaining a positive, brand-aligned community experience.
• Monitor social sentiment, identify engagement opportunities, and escalate customer service issues, sensitive inquiries, or potential brand concerns when appropriate.
• Track and report on social media performance, engagement trends, and audience insights to support continuous improvement and strategic decision-making.

Public Relations and Social Media Associate