Advertising Manager

University of Arizona- SIROW (Southwest Institute for Research on Women)

Advertising Manager directing multi-channel ad strategy focused on performance and growth at Sonoran Desert Institute. Managing budgets and optimizing campaigns across various platforms.

Posted 5/5/2026full-timeRemote • Arizona, Florida, Nevada, Ohio, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $80,000 per yearWebsite

About the role

Key responsibilities & impact

Manage the strategy, investment, and performance outcomes of SDI’s paid digital acquisition programs.
Drive qualified B2C leads across SDI’s program pipeline by setting paid social, paid search, influencer, traditional, and digital ad strategy.
Oversee significant budget investment and lead agency execution with clear accountability to ROI and conversion goals.
Build and maintain a subset of Google and Meta platform ad campaigns to A/B test against vendor outputs and make key decisions based on outcomes.
Manage budget, lead mix, vendors/vendor contracting, and more.
Operate as the owner of paid media performance, translating enrollment goals into channel-level investment decisions, forecasting outcomes, and driving continuous optimization across platforms.
Collaborate and partner with other members of the Marketing team, including creative and technical marketing team members.

Requirements

What you’ll need

Bachelor’s degree in marketing, advertising, communications, or related field
Five years or more of paid media and performance marketing experience
Hands-on experience with Google Ads and Meta platforms
Proven success managing campaigns with measurable ROI
Experience managing budgets and agency relationships
Familiarity with CRM systems and marketing analytics tools
Experience in higher education or regulated industries is a plus
Strong analytical and performance marketing expertise
Ability to translate data into actionable insights
Clear and confident communication with cross-functional teams
High ownership mindset with a focus on outcomes
Organized, proactive, and results-driven
Ability to collaborate across departments and levels throughout an organization

Benefits

Comp & perks

Highly competitive compensation
Award winning culture
Employee Stock Ownership Plan (ESOP)
Comprehensive benefits package with 100% company-paid medical option for employee
401(k) with generous company match
Employee Assistance Program (EAP)
Pet Insurance
Company-paid Life insurance
Paid Time Off (Vacation, Sick, and Volunteer time off!)
14 Paid holidays
Referral program
Education Tuition Benefit program
Career development opportunities with a growing company
A dedicated team for your success!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid mediaperformance marketingGoogle AdsMeta platformscampaign managementbudget managementA/B testingmarketing analyticsdata analysisROI measurement

Soft Skills

analytical skillscommunicationcollaborationownership mindsetorganizational skillsproactiveresults-drivencross-functional teamworkstrategic thinkinginsight translation