Marketing Analytics and Research Specialist

Universities of Wisconsin

Marketing Analytics and Research Specialist at University of Wisconsin-Eau Claire leading marketing analytics initiatives. Develops frameworks and insights to enhance enrollment strategies and optimize marketing outcomes.

Posted 7/21/2026full-timeEau Claire • Wisconsin • 🇺🇸 United StatesMid-LevelSenior💰 $50,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in marketing analytics and data interpretation, with a strong ability to develop dashboards and reports that drive data-informed decision making. Proficient in synthesizing complex data into actionable insights and collaborating with diverse stakeholders to enhance marketing strategies and outcomes.

Highest-signal resume keywords

Marketing AnalyticsData VisualizationQuantitative Data AnalysisResearch MethodologiesStakeholder Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisDashboard DevelopmentPerformance MeasurementMarket ResearchData IntegrationStatistical AnalysisSurvey DesignData Collection TechniquesBusiness IntelligenceAudience Targeting

Soft Skills

Analytical ThinkingProblem-SolvingProject ManagementCommunication SkillsCollaboration

Industry Keywords

Marketing StrategyConsumer InsightsEnrollment AnalyticsPerformance MetricsDecision Support

About the role

Key responsibilities & impact

Develops, maintains, and communicates marketing analytics dashboards, reports, and performance measurement tools to support data-informed decision making across marketing, enrollment, and institutional marketing initiatives
Analyzes marketing, enrollment, audience, website, campaign, and engagement data to identify trends, opportunities, risks, and actionable recommendations
Supports continuous optimization of marketing strategies, campaigns, tactics, messaging, channels, and audience targeting through performance analysis and insight development
Partners with marketing team members and stakeholders to evaluate marketing effectiveness, establish performance metrics, and improve outcomes through data-informed recommendations
Synthesizes and communicates analytics findings through reports, presentations, dashboards, and consultations that translate complex information into actionable insights
Collaborates with marketing, enrollment, and institutional stakeholders to identify analytics, reporting, and decision-support needs and contributes to strategic planning efforts
Conducts primary and secondary market and consumer research to support audience understanding, and inform marketing strategy development, institutional planning, and decision making

Requirements

What you’ll need

Bachelor's degree in marketing, market research, business, communications, statistics, data analytics, social sciences, or a related field
A minimum of three (3) years of professional experience in marketing analytics, data analytics, market research, consumer insights, business intelligence, or a closely related field.
Experience collecting, integrating, analyzing, and interpreting quantitative and qualitative data from multiple sources to support business, marketing, enrollment, or organizational decision making.
Experience developing dashboards, reports, data visualizations, or presentations that translate complex information into actionable insights and recommendations.
Knowledge of research methodologies, survey design, data collection techniques, and analytical best practices.
Strong analytical, critical thinking, and problem-solving skills.
Demonstrated ability to manage multiple projects, priorities, and deadlines simultaneously.
Strong written, verbal, and presentation communication skills, including the ability to communicate technical concepts to non-technical audiences.
Demonstrated ability to work collaboratively with diverse stakeholders and cross-functional teams.

Benefits

Comp & perks

Hybrid work arrangement of up to one remote workday per week
Health insurance
Professional development opportunities