Annual Giving Manager

Universities of Wisconsin

Annual Giving Manager joining UW-River Falls' dynamic University Advancement team. Focused on developing and implementing effective annual giving campaigns to increase donor contributions.

Posted 7/1/2026full-timeRiver Falls • Wisconsin • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and implementing annual giving campaigns, utilizing research-based methodologies to enhance donor acquisition and retention. Proficient in creating effective marketing communication strategies across multiple channels to achieve fundraising goals.

Highest-signal resume keywords

Annual Giving Campaign DevelopmentMarketing Communication StrategiesDonor Acquisition and RetentionFundraising ExperienceStrong Writing Ability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

FundraisingMarketingPublic RelationsCommunicationsCustomer ServiceBudget ManagementMulti-Channel Campaign PlanningData AnalysisProject ManagementGoal Setting

Soft Skills

Interpersonal SkillsTeam CollaborationIndependent WorkPositive AttitudeInitiative

Tools & Technologies

MS WordExcelOutlookPowerPointDatabase Software

Industry Keywords

Annual GivingDonor Participation RateDirect Mail CampaignsSocial Media CampaignsFast-Paced Environment

About the role

Key responsibilities & impact

Join our dynamic University Advancement team at UW-River Falls where you will make a positive impact each day for a respected public regional university.
Develop implement, and monitor the UW-River Falls annual giving campaign and corresponding events.
Leverage and update research-based methodology to increase donor contributions, with an emphasis on donor acquisition, reacquisition and retention.
Develop and implement an annual giving business plan each year including budget requirements.
Plan and direct a multi-channel annual giving program.
Monitor and adjust goals and strategies to ensure annual goal attainment.
Develop and implement effective marketing communication strategies for integrated direct mail, online and social media campaigns.
Set and achieve established goals for funds raised, donor participation rate and donor retention.
Work closely and meet regularly with development staff to review annual giving progress and share ideas for improvement.

Requirements

What you’ll need

Bachelor’s degree.
A minimum two years of full-time post bachelor’s degree employment in an area such as fundraising, marketing, sales, public relations, communications, or customer service.
Strong marketing and communications skills.
Highly effective writing ability for multiple audiences and channels, including social media.
Demonstrated ability to work independently as well as in a team environment and to accomplish projects with minimal supervision.
Able to work in a fast-paced environment with demonstrated ability to manage multiple tasks, establish priorities and meet deadlines.
Proficient in computer software applications including word processing, spreadsheets, database and presentation software (i.e. MSWord, Excel, Outlook, PowerPoint).
Strong interpersonal skills, both in person and via phone, to handle sensitive and confidential information and/or situations with varied internal and external constituencies.
Possess a positive attitude, and high degree of initiative.

Benefits

Comp & perks

exceptionally low-cost comprehensive health, dental and vision benefits
employer match of Wisconsin Retirement System contributions of 7.20%
an attractive amount of paid leave per year in addition to paid sick leave