Universal Tennis

Senior Manager, Lifecycle/CRM Marketing

Universal Tennis

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $85,000 - $90,000 per year

Job Level

Senior

About the role

  • Shape multi-channel lifecycle strategy with the Director of CRM/Lifecycle, optimizing journeys and campaigns.
  • Build, manage, and optimize behavior-based triggered campaigns across email, push, SMS/MMS, and in-app messaging.
  • Demonstrate deep Braze expertise, including Canvas journeys, segmentation, custom events, personalization, QA, and deployment.
  • Collaborate with Product, Engineering, and Data teams to design and implement advanced messaging solutions:
  • API-triggered campaigns and automation integrated with product workflows
  • SDK events and instrumentation for precise user tracking
  • Custom event architecture enabling advanced segmentation and personalization
  • Data layer and attribute setup to support scalable, actionable campaigns.
  • Translate technical requirements into CRM strategy, guide backend integrations, and ensure the lifecycle platform performs at its best.
  • Translate technical requirements into Braze workflows, validate tracking and data flows, and collaborate confidently on backend integrations for advanced lifecycle programs.
  • Use Braze Liquid logic to create dynamic, personalized campaigns.
  • Run Braze experimentation, including A/B testing, monitoring, analysis, and iterative optimization.
  • Write and edit content across channels and support email design/HTML.
  • Build dashboards, analyze performance, and report insights.
  • Manage at least one direct report and collaborate with agency partners.
  • Work with various vertical leads to help determine strategy for different programs.
  • Maintain operational rigor in QA, deliverability, documentation, and compliance.

Requirements

  • Strong, hands-on Braze experience (3-5 years)
  • 5+ years of CRM/Lifecycle Marketing experience in high-growth, consumer-focused environments
  • Skilled at working with Product, Engineering, and Data teams on API-driven messaging, SDK events, and backend integrations
  • Experience with behavior-based triggers, segmentation, multi-channel journey design, and lifecycle strategy
  • Proficient with Braze Liquid logic and AI experimentation, including A/B testing
  • Strong content skills and basic HTML/email design experience
  • Analytical and data-driven mindset for monitoring KPIs and reporting
  • Experience managing at least one team member and/or agency partners
  • Experience with Jira or similar project management tools
  • Ability to work autonomously, take initiative, and problem-solve independently, while knowing when to seek guidance or collaborate with the team
  • Excellent project management skills for handling multiple initiatives in a fast-paced environment
Benefits
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Family Leave (Maternity, Paternity)
  • Short Term & Long Term Disability
  • Work From Home

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
BrazeAPI-driven messagingSDK eventsBraze Liquid logicA/B testingHTMLlifecycle strategysegmentationbehavior-based triggersdata analysis
Soft skills
analytical mindsetproject managementcollaborationproblem-solvinginitiativecommunicationteam managementoperational rigorcontent skillsautonomy