Universal Tennis

Customer Success Manager

• Shape multi-channel lifecycle strategy with the Director of CRM/Lifecycle, optimizing journeys and campaigns.
• Build, manage, and optimize behavior-based triggered campaigns across email, push, SMS/MMS, and in-app messaging.
• Demonstrate deep Braze expertise, including Canvas journeys, segmentation, custom events, personalization, QA, and deployment.
• Collaborate with Product, Engineering, and Data teams to design and implement advanced messaging solutions:
• API-triggered campaigns and automation integrated with product workflows
• SDK events and instrumentation for precise user tracking
• Custom event architecture enabling advanced segmentation and personalization
• Data layer and attribute setup to support scalable, actionable campaigns.
• Translate technical requirements into CRM strategy, guide backend integrations, and ensure the lifecycle platform performs at its best.
• Translate technical requirements into Braze workflows, validate tracking and data flows, and collaborate confidently on backend integrations for advanced lifecycle programs.
• Use Braze Liquid logic to create dynamic, personalized campaigns.
• Run Braze experimentation, including A/B testing, monitoring, analysis, and iterative optimization.
• Write and edit content across channels and support email design/HTML.
• Build dashboards, analyze performance, and report insights.
• Manage at least one direct report and collaborate with agency partners.
• Work with various vertical leads to help determine strategy for different programs.
• Maintain operational rigor in QA, deliverability, documentation, and compliance.

Senior Manager, Lifecycle/CRM Marketing

Program Manager

• Responsible for in-venue operations during UTR Pro Tennis Tour (PTT) events including liaison with the tournament director, venue staff, referee, chair umpires, and players.
• Interact with organizers for PTT to ensure compliance with rules and regulations and automate processes.
• Coordinate between the UTR Sports team and tournament organizers to update daily tasks such as results, order of play, draws, scheduling, etc.
• Responsible for the creation of event registration boards in monday.com for PTT
• Back-end management of UTR Pro Tennis Tour entries, withdrawals, fines, etc.
• Monitor communication channels between all parties throughout events
• Support players with correspondence to questions through email, in-app messaging, and other communication channels
• Conduct and analyze post-event metrics and surveys
• Assist in the coordination and communication of travel-related housing staff, officials, etc. on the PTT
• Travel to be onsite at tournaments up to 25% of the time

Senior Manager, Lifecycle/CRM Marketing

Program Manager, Tennis Operations