Senior Marketing Manager – Polydor
Universal Music Group
full-time
Posted on:
Location Type: Hybrid
Location: Berlin • 🇩🇪 Germany
Visit company websiteJob Level
Senior
About the role
- Independently conceive, plan and execute release campaigns — digital, physical and always with a 360° approach
- Develop innovative, data-driven marketing strategies with a focus on social media, PR, creator relations, media buying and brand collaborations
- Provide creative input for branding/visual identity (CI), video, artwork and visual campaign concepts
- Communicate with artists, management, external partners and internal teams
- Coordinate interfaces between A&R, Digital Commercial Partnerships, Creation, CRM, PR, D2C and physical distribution partners
- Manage projects and budgets with clear prioritization, efficient use of resources and reliable time management
- Identify social and content trends early and integrate them into release and brand strategies
Requirements
- You have at least 5 years' experience in label or music product marketing
- You have a deep understanding of audience development, digital ecosystems and data-driven campaign management
- You have experience leading complex projects with multiple stakeholders
- You have excellent German and English skills, both written and spoken
- You also bring an extensive network within the music, creator and media landscape
Benefits
- Feel the music! – Benefit from a concert ticket budget, streaming vouchers, discounts on physical releases and merchandise, and various internal events
- Be flexible! – Our hybrid working model lets you work flexibly and provides space for creative collaboration and meetings; up to 10 mobile working days per month are available
- Time to breathe! – You are more than your job — enjoy 30 days of vacation plus up to 10.5 additional days off per year
- Get around sustainably! – Travel around the capital sustainably with discounts on BVG (public transport) and our company bike leasing (JobRad) offer
- Grow with us! – Continue developing through a range of training and professional development opportunities
- Take care of yourself! – Receive support for life’s challenges — both professional and personal — through independent counseling and coaching services
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data-driven marketingaudience developmentcampaign managementproject managementbudget managementmedia buyingbrandingvisual identitysocial media strategycontent trend analysis
Soft skills
communicationcreativitytime managementprioritizationcollaborationleadershipnetworkingstakeholder managementresource managementproblem-solving