Senior Manager, Data Product – Streaming, Social

Universal Music Group, Inc.

Senior Data Product Manager developing and leading AI-ready streaming and social data products at Universal Music Group. Collaborating across teams to enhance data-driven decision-making and predictability of music consumption.

Posted 7/20/2026full-timeSanta Monica • California, New York • 🇺🇸 United StatesSenior💰 $121,500 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing AI-ready data products, ensuring high-quality data governance, and driving stakeholder engagement through effective communication and documentation. Proficient in leveraging data analytics and modern AI tools to enhance music consumption insights and audience behavior analysis.

Highest-signal resume keywords

Product Management ExperienceData Governance StandardsSQL ProficiencyAI and Machine Learning InitiativesDigital Music Ecosystem Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data Product Lifecycle ManagementDimensional ModelingData Warehousing ConceptsSemantic Layer DevelopmentPredictive AnalyticsAudience MeasurementData Quality FrameworksOperational Reliability PracticesStakeholder EnablementBusiness Metrics Definition

Soft Skills

Exceptional Communication SkillsStakeholder ManagementCustomer-Centric MindsetInfluence SkillsSystems Thinking

Tools & Technologies

SpotifyApple MusicYouTubeAmazon MusicTikTokMetaLuminateChartmetricSoundCloudPandora

Industry Keywords

Digital MusicStreaming PlatformsAudience AnalyticsMusic Consumption TrendsCommercial Music Performance

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Champion AI-ready data products by ensuring trusted business definitions, semantic consistency, metadata, lineage, observability, documentation, and governance are embedded into every streaming and social data product.
Ensure data products are designed to support emerging AI capabilities—including semantic retrieval, recommendation systems, intelligent agents, and LLM-powered experiences—through high-quality, well-governed enterprise data.
Partner with Commercial Strategy, Global Insights, Label Analytics, Marketing, Finance, and Digital Business teams to define trusted business metrics, KPIs, and standardized consumption definitions.
Manage the lifecycle of external consumption data sources, ensuring licensed datasets are consistently ingested, governed, documented, monitored, and integrated into trusted enterprise data products.
Define scalable dimensional models and semantic layers supporting streaming activity, audience engagement, artists, releases, tracks, playlists, social engagement, territories, and commercial performance.
Establish authoritative data products that serve as the source of truth for music consumption performance across labels, artists, releases, and markets.
Standardize business definitions for metrics, including streams, listeners, followers, saves, playlist reach, engagement, audience growth, chart performance, market share, and consumption trends.
Partner with engineering teams to implement SLAs, monitoring, observability, incident management, and operational support processes.
Establish and maintain data contracts with internal and external consumption data providers to improve reliability and predictability.
Drive adoption of consumption data products through business-friendly documentation, semantic models, stakeholder enablement, and training.
Evaluate opportunities to improve business outcomes by applying AI to music consumption, audience behavior, and content performance while maintaining strong governance and data quality standards.

Requirements

What you’ll need

5+ years of product management experience supporting digital music, streaming, audience analytics, media, entertainment, or digital content organizations.
Experience delivering data products that support AI, machine learning, predictive analytics, or generative AI initiatives.
Strong understanding of the digital music ecosystem, including streaming platforms, social media platforms, audience measurement, and music consumption trends.
Experience working with music consumption datasets, including streaming activity, artist performance, release performance, audience engagement, playlists, social signals, and chart data.
Familiarity with industry data providers and platforms such as Spotify, Apple Music, YouTube, Amazon Music, TikTok, Meta, Luminate, Chartmetric, SoundCloud, Pandora, or similar consumption and audience analytics platforms.
Understanding of artist lifecycle analytics, audience development, catalog performance, playlisting, fan engagement, and commercial music performance measurement.
Demonstrated experience owning data products throughout their lifecycle, from strategy and requirements through adoption and operational support.
Demonstrated ability to leverage modern AI tools to accelerate product discovery, documentation, analysis, and collaboration.
Strong understanding of the data foundations required for enterprise AI, including dimensional modeling, data warehousing concepts, data marts, semantic layers, and modern analytics architectures.
Experience in defining and managing data quality frameworks, governance standards, and operational reliability practices.
Experience in establishing and managing data contracts and cross-functional data ownership models.
Strong SQL proficiency preferred, with the ability to independently validate requirements and investigate data issues.
Proven ability to translate complex technical concepts into clear business outcomes and stakeholder value.
Exceptional stakeholder management, communication, and influence skills.
Strong systems thinker with a customer-centric product mindset.

Benefits

Comp & perks

Comprehensive medical, dental, and vision coverage
100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent