Director, Digital Creative

Universal Music Group, Inc.

Creative Director shaping digital storefronts and artist e-commerce experiences at Universal Music Group. Overseeing brand expression, art direction, and user experience across all digital touchpoints.

Posted 5/19/2026full-timeNew York City • New York, Pennsylvania • 🇺🇸 United StatesLead💰 $96,660 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Own the overarching creative vision for artist stores, brand system implementation, and e-commerce experiences.
Set and maintain a clear visual and experiential direction across UX/UI, digital design, content, and campaign touchpoints.
Oversee the integration of brand identity, art direction, content, and UX to create seamless, engaging storefront experiences.
Lead the creative development of artist stores, ensuring visual storytelling, navigation, and content work together intuitively.
Establish and evolve creative frameworks, design systems, and experience principles that scale across projects.
Partner with insights and research teams to translate fan behavior, performance data, and learnings into creative strategy.
Continuously refine creative approaches based on results, cultural trends, and emerging digital best practices.
Act as a trusted creative partner to labels, artists, managers, and internal stakeholders by communicating creative direction with clarity and confidence, building trust and alignment across teams.
Balance artist expression, brand integrity, UX best practices, and commercial objectives.

Requirements

What you’ll need

5-7 year’s experience with Ecomm digital creative direction
You don’t just make decks, you create worlds that people want to live in, then sell them
You understand that creative production is a team sport and foster a collaborative environment
You are obsessed with digital experiences, but no, really. You understand that function dictates form, but emotion dictates action
You exist at the intersection of fashion and music
Deep experience within either fashion Ecomm OR Music, both preferred.

Benefits

Comp & perks

Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
A variety of ways to prioritize much-needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

E-commercedigital designUX/UIcreative directionvisual storytellingdesign systemsexperience principlescreative strategydigital best practices

Soft Skills

collaborationcommunicationtrust buildingalignmentcreative visionemotional intelligence