Senior Vice President, Global Retail Sales – Licensing

Universal Music Group, Inc.

Senior Vice President, guiding Universal Music Group’s retail sales and licensing strategies globally. Expanding revenue and partnerships through innovative commercial frameworks.

Posted 5/7/2026full-timeSanta Monica • California, New York, Pennsylvania • 🇺🇸 United StatesSenior💰 $127,620 - $315,000 per yearWebsite

About the role

Key responsibilities & impact

Universal Music Group’s direct-to-fan and merchandise growth engine, Famehouse, is seeking a Senior Vice President, Global Retail Sales & Licensing to lead the global commercial strategy across wholesale distribution, retail partnerships, and licensing.
This executive leader will be responsible for driving global revenue growth, expanding strategic partnerships, and scaling licensing opportunities that unlock new commercial pathways for artists and fans worldwide.
The role will oversee Famehouse’s global retail sales and licensing ecosystem, ensuring alignment with UMG’s merchandise, brand partnerships, and superfan growth strategies.
Reporting into the Merchandising & Commercial Strategy leadership team, the SVP will define the long-term global roadmap for retail sales, wholesale distribution, and brand licensing while building strategic partnerships that amplify artist brands and maximize commercial performance.
Define and lead Famehouse’s global retail sales and licensing strategy, driving sustainable revenue growth across wholesale, retail, and brand licensing channels.
Establish long-term commercial roadmaps and revenue targets aligned with UMG’s global merchandise and superfan initiatives.
Identify and unlock new licensing, retail, and distribution opportunities across international markets, lifestyle brands, and emerging retail formats.
Develop scalable commercial frameworks that support global artist campaigns, catalog programs, and long-term brand partnerships.
Lead Famehouse’s global portfolio of wholesale accounts, retail partners, and licensing relationships.
Negotiate and structure high-value global licensing agreements, strategic partnerships, and distribution deals.
Partner with Business Affairs and Finance to build scalable deal structures and licensing models that maximize revenue while protecting intellectual property and artist brand equity.
Cultivate strategic relationships with global retailers, lifestyle brands, distributors, and cultural partners.
Drive global commercial launch strategies for priority artist campaigns, cultural moments, and merchandise programs.
Partner with Labels, Creative, and Marketing teams to align product, retail activations, and licensing collaborations with artist vision and fan demand.
Leverage fan insights, consumer data, and market trends to inform assortment strategy, pricing architecture, and licensing opportunities.
Oversee global sales performance, licensing revenue, and commercial KPIs, ensuring strong financial performance and margin growth.
Lead global commercial reviews with regional teams and strategic partners to assess performance and identify growth opportunities.
Align forecasting, pricing strategy, and inventory planning in partnership with Finance and operational teams.
Build and lead a high-performing global commercial organization across sales, licensing, and distribution.

Requirements

What you’ll need

15+ years of senior leadership experience in global sales, licensing, wholesale, or commercial partnerships within entertainment, apparel, lifestyle, or consumer products.
Proven experience building and scaling global revenue businesses across multiple commercial channels.
Deep expertise in global licensing strategy, retail partnerships, wholesale distribution, and commercial negotiations.
Strong P&L leadership experience with accountability for large-scale revenue growth and margin expansion.
Demonstrated ability to structure and close complex, multi-market licensing and partnership agreements.
Strong analytical capabilities with the ability to translate consumer insights, sales data, and market trends into strategic growth initiatives.
Executive presence with the ability to influence senior stakeholders, global partners, and cross-functional teams.
Passion for music culture, fandom, and building meaningful connections between artists and fans.

Benefits

Comp & perks

Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
A variety of ways to prioritize much-needed time away from work including: Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent

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Hard Skills & Tools

global saleslicensing strategywholesale distributioncommercial negotiationsP&L leadershiprevenue growthmargin expansionanalytical capabilitiesconsumer insightsmarket trends

Soft Skills

executive presenceinfluencestrategic growth initiativesbuilding relationshipsleadershipcollaborationcommunicationnegotiationstrategic thinkingproblem-solving