Universal Music Group, Inc.

Director, Global Media Planning

Universal Music Group, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Santa Monica • California, New York • 🇺🇸 United States

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Salary

💰 $86,400 - $213,495 per year

Job Level

Lead

About the role

  • Partner with global marketing and paid media teams to coordinate international paid media efforts, including global campaign planning, reporting and analysis, and establishing shared best practices.
  • Develop and delegate execution of global full-funnel campaigns across social, video and programmatic platforms
  • Identify and define target audiences per market, analyzing consumer behaviors, shopping habits, and media consumption patterns.
  • Build and manage first-party and custom audiences for activation across DSPs
  • Manage global media budgets, tracking spend, pacing, and optimization opportunities
  • Research trends, innovations, and changes that impact media planning and buying
  • Lead test-and-learn initiatives including creative A/B testing, multivariate testing, and platform or format experimentation.
  • Provide recommendations to improve landing pages, websites, and overall user experience to optimize paid conversions
  • Understand pixel implementation on websites for data collection and conversion tracking

Requirements

  • Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
  • 5+ years media planning or buying experience - preferably within entertainment, e-commerce, or agency environments
  • Confidence in written and verbal communication skills in client-facing environment
  • Experience buying through Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs
  • Understanding of Google Shopping, Demand Gen, and PMAX campaigns, Facebook Commerce Manager, and Shopify
  • Proficiency in Keynote, Word, Excel and PowerPoint with ability to build compelling reports detailing campaign successes, ROI and learnings
  • Experience with DoubleClick, Google Analytics, Domo, Looker, Linkfire
  • Demonstrated ability to drive eCommerce revenue growth and lead generation through paid media
  • Passionate music fan.
Benefits
  • Comprehensive medical, dental, vision, and FSA options
  • 100% coverage for out-patient mental health services
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • A lifetime fertility support allowance of $30,000 to plan participants
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
  • Flexible Paid Time Off (PTO) for exempt employees
  • 3-weeks PTO for non-exempt employees
  • 2-weeks paid Winter Break
  • 10 Company Holidays (including Juneteenth and Wellbeing Day)
  • Summer Fridays (between Memorial Day and Labor Day)
  • Generous paid parental leave for every type of parent

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
media planningmedia buyingcampaign planningA/B testingmultivariate testingdata collectionconversion trackingaudience analysisbudget managementoptimization
Soft skills
written communicationverbal communicationclient-facing skillsleadershipanalytical thinkingcollaborationcreativityproblem-solvingadaptabilityattention to detail