Senior Software Product Marketing Manager

Universal Audio

Product marketing manager shaping go-to-market strategies for Universal Audio’s music software. Developing positioning, campaigns, and launch plans for creators, sales teams, and channel partners.

Posted 8/20/2026full-timeScotts Valley • California • 🇺🇸 United StatesSenior💰 $125,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing go-to-market strategies, competitive positioning, and persona-driven messaging within the music technology sector. Strong ability to analyze data and report on campaign performance while collaborating with cross-functional teams.

Highest-signal resume keywords

GTM Strategy DevelopmentPragmatic Institute FrameworkData LiteracyProject ManagementMarketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingProduct ManagementPersona DevelopmentContent CreationCampaign Performance TrackingExcelPowerPointDigital Audio WorkstationsEffects ProcessorsVirtual Instruments

Soft Skills

CommunicationCollaborationTraining

Tools & Technologies

Google WorkspaceRecording InterfacesVideo Production

Industry Keywords

Music TechnologyCommercial MessagingIntegrated Commercial PlanOutside-In MessagingProduct-Led Growth

About the role

Key responsibilities & impact

Work with Software Product Management and Product Owners to build and refine primary persona profiles
Anchor commercial messaging in validated market problems and write in the persona's own language
Build competitive positioning frameworks and differentiated messaging for key market segments
Act as a subject matter expert and spokesperson for customers, press, and industry events
Own the GTM Strategy and Requirements Plan defining target personas, value propositions, messaging, competitive positioning, and commercial plays for each release
Prioritize and develop messaging, content, and assets for marketing programs and campaigns
Track engagement and conversion to evaluate campaign performance
Maintain the content calendar supporting campaigns, promotions, and partner initiatives
Train the sales team on positioning and provide assets and content for resellers and channel partners
Help drive the broader Integrated Commercial Plan from initial pitch through successful launch
Report to the Senior Director of Software Products

Requirements

What you’ll need

Experience in music recording and creation technology including effects processors and plug-ins, digital audio workstations, recording interfaces, and virtual instruments strongly preferred
Experience with the Pragmatic Institute framework, particularly outside-in messaging and persona-driven positioning
Strong data literacy and reporting skills
Ability to use PLG (product-led growth) motions and data to drive decisions and report results to executive leadership and broader teams
Strong project management and communication skills
Ability to work collaboratively with key stakeholders across the organization
Marketing experience across multiple domains (brand, social, artist, growth, lifecycle) preferred
Experience with writing or video production is a strong plus
Strong Excel and PowerPoint skills (or the equivalent Google Workspace tools)
Passion for music, whether as a creator, performer, or enthusiast
Bachelor’s degree (or equivalent work experience)
5+ years of marketing or product management experience

Benefits

Comp & perks

Profit sharing
Medical insurance
Dental insurance
Vision insurance
401K Safe Harbor Contribution
Stock Options
Flexible time-off (PTO/Sick Leave/Company Holiday Time-off)