Universal Audio

Growth Marketing

• Identify and prioritize opportunities across the funnel (onboarding, activation, conversion, expansion, retention, reactivation).
• Partner with Lifecycle and Product teams to design and execute A/B tests and growth experiments.
• Translate experiment data into actionable insights and roadmap recommendations.
• Manage an experimentation backlog, hypothesis tracker, and performance readouts.
• Define core KPIs and leading indicators for acquisition, activation, conversion, expansion, retention, and monetization.
• Build and maintain dashboards and growth models that forecast revenue and audience outcomes.
• Quantify the incremental impact of campaigns, lifecycle journeys, and product changes.
• Collaborate with PMs and marketers to embed growth hooks into UA’s product experiences and user journeys.
• Inform lifecycle orchestration logic with data-driven insights.
• Ensure consistent measurement across email, web, app, and ecommerce surfaces.
• Maintain growth attribution models connecting marketing, product, and revenue data.
• Analyze customer journeys and segment behaviors to identify lift opportunities.
• Build “growth stories” that communicate what’s working, what’s not, and where to focus next.
• Translate data into clear narratives for executive and cross-functional audiences.
• Serve as the analytical voice in roadmap, pricing, and promotion discussions.
• Drive alignment across Product, Marketing, and Data on the metrics that matter most.

Senior Growth Analyst