Univention

PR & Thought Leadership Manager

Univention

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇩🇪 Germany

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Job Level

Senior

Tech Stack

Open Source

About the role

  • You are responsible for the strategic development and maintenance of Univention’s public presence — with the goal of positioning the company as a thought leader for digitally sovereign solutions in the public sector
  • You develop an integrated communications strategy, define core messages and narratives, and ensure a clear, consistent positioning in the media and public sphere
  • You build relationships with journalists, trade media and key influencers, and place Univention in relevant channels through interviews, guest contributions and statements
  • You support executives and product owners in positioning themselves as experts — e.g. through keynotes, articles, podcasts or panel appearances
  • You develop storylines, corporate narratives and content campaigns that showcase our positions, topics and technological expertise
  • You define meaningful KPIs and ensure transparency, efficient steering and the derivation of strategic recommendations through regular measurement and monitoring of media coverage and public perception
  • You maintain strategic relationships with opinion leaders, journalists and associations — and promote a culture of forward thinking and open discussion internally

Requirements

  • Several years of experience in PR, strategic communications or thought leadership, ideally in the context of politics, public administration or IT
  • You identify relevant topics, trends and narratives and translate them into compelling communication strategies
  • You write precisely, succinctly and with a confident style — in German and English
  • You are comfortable operating within the media landscape and build trust-based relationships with journalists and partners
  • You work independently, methodically and goal-oriented, bringing projects to reliable completion
  • You are passionate about technology, digital innovation and open source — and want to shape communications that create real impact
Benefits
  • Flexibility: Work remotely or from one of our locations — with flexible working hours that fit your private life
  • Personalised learning: We support you in your professional development with individual learning and exchange formats
  • Responsibility: You are part of the marketing team and work directly with leadership and product management on core strategic topics
  • Appreciation: We foster an open, respectful company culture in which your opinion counts
  • Freedom: Take advantage of workation opportunities within the EU and flexible vacation arrangements
  • Security: A permanent position in a meaningful, future-oriented environment

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
strategic communicationspublic relationscontent campaignsmedia coverage measurementKPI definitionstoryline developmentnarrative creationwriting in Germanwriting in English
Soft skills
relationship buildingindependent workmethodical approachgoal-orientedtrust-buildingcommunicationforward thinkingopen discussion