Unity

Integrated Marketing Manager – AI

Unity

full-time

Posted on:

Location Type: Remote

Location: Florida • United States

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Salary

💰 $139,400 - $209,000 per year

About the role

  • Define and own the end-to-end integrated marketing strategy, translating AI business priorities into actionable roadmaps and quarterly plans that drive awareness, adoption, and revenue.
  • Design and execute multi-touch, data-driven campaigns across digital, lifecycle, and partner channels to accelerate pipeline, increase product usage, and drive customer expansion.
  • Partner closely with Sales, Product, and Content teams to synchronize target account strategies, refine AI-specific messaging, and ensure seamless lead follow-up and funnel velocity.
  • Lead audience segmentation and database expansion efforts while collaborating with Marketing Operations to manage data integrity, lead routing, and precise campaign attribution.
  • Own program analytics and budgets, utilizing performance dashboards to test, iterate, and optimize campaigns based on KPIs like influenced revenue and cost per opportunity.

Requirements

  • 5–8+ years of experience in B2B and B2C marketing, with at least 3 years in integrated marketing, demand generation, or lifecycle marketing.
  • Proven track record building pipeline through integrated, multi-channel programs that connect audience acquisition, engagement, nurture, and conversion.
  • Strong collaboration skills with Sales and cross-functional marketing teams; comfortable aligning stakeholders around shared goals and execution plans.
  • Experience with marketing operations and core tools, including MAPs (Marketo, Eloqua, or HubSpot), CRM (Salesforce), analytics/reporting platforms, and attribution systems.
  • Strong understanding of digital marketing, content strategy, lifecycle marketing, ABM, and partner motions within B2B go-to-market organizations.
  • Familiarity with AI, SaaS, or emerging technology categories, with the ability to translate complex value propositions into compelling campaign narratives.
Benefits
  • Comprehensive health, life, and disability insurance
  • Commute subsidy
  • Employee stock ownership
  • Competitive retirement/pension plans
  • Generous vacation and personal days
  • Support for new parents through leave and family-care programs
  • Office food snacks
  • Mental Health and Wellbeing programs and support
  • Employee Resource Groups
  • Global Employee Assistance Program
  • Training and development programs
  • Volunteering and donation matching program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
integrated marketingdemand generationlifecycle marketingaudience segmentationcampaign analyticsdata-driven campaignspipeline buildingcampaign optimizationmulti-channel programscontent strategy
Soft Skills
collaborationstakeholder alignmentcommunicationleadershipstrategic planningproblem-solvingdata integrity managementexecution planningcross-functional teamworkcustomer expansion