Unity

Senior Content Marketing Manager

Unity

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $94,000 - $115,000 per year

Job Level

Senior

About the role

  • Craft a rich, continuous pipeline of compelling content in support of overall GTM strategy that will be used in multiple touch points across the user journey. Content types can include: Case studies, industry reports, e-books, webinars, videos, blog posts, promotional copy, emails, etc.
  • Responsible for the customer story pipeline; identifying and delivering content telling customer stories in a format that best aligns to the GTM strategy (such as; case study, guest blog post, speaker presentation, etc).
  • Monitor, and optimize content performance based on data.
  • Own, devise, and deliver content strategy in alignment with business goals, such as demand generation requirements.
  • Collaborate closely with cross-functional teams towards a joint goal of GTM success.

Requirements

  • Proven track record in creating high-quality content marketing leveraged for engagement, retention and acquisition, that is aligned with messaging and positioning strategy.
  • Ability to distill complex ideas into a narrative suitable for specific audiences.
  • A self-starter mindset with the ability to identify, initiate, and execute content strategies that enhance the overall marketing narrative and GTM motions.
  • Strong collaboration skills to partner with cross-functional teams, including product marketing, growth marketing, creative, events, and web teams.
  • Strong communication skills to work with a wide internal stakeholder group comprising peers and senior colleagues.
  • Understanding of, and experience with, multi-channel marketing campaigns.
  • A master of time management, who can prioritize, tune out the noise, and drive to execution with a laser focus on what matters most in a fast-paced environment.
Benefits
  • Comprehensive health, life, and disability insurance
  • Commute subsidy
  • Employee stock ownership
  • Competitive retirement/pension plans
  • Generous vacation and personal days
  • Support for new parents through leave and family-care programs
  • Office food snacks
  • Mental Health and Wellbeing programs and support
  • Employee Resource Groups
  • Global Employee Assistance Program
  • Training and development programs
  • Volunteering and donation matching program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingdata analysiscontent strategymulti-channel marketingcopywritingcase studieswebinarse-bookspromotional copycustomer storytelling
Soft Skills
collaborationcommunicationtime managementself-starternarrative developmentprioritizationexecution focusengagementretentionacquisition