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Marketing Analyst, Web Acquisition
United TechMarketing Analyst optimizing web acquisition campaigns at United Tech, a global IT product company. Analyzing performance metrics and developing recommendations for marketing teams in various markets.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing analytics, including strong SQL skills and hands-on experience with BI tools like Tableau. Capable of analyzing advertising campaign performance, developing actionable insights, and collaborating effectively with User Acquisition teams to drive data-driven decisions.
Highest-signal resume keywords
SQLBusiness Intelligence ToolsPythonWeb AttributionPerformance Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing AnalyticsStatistical AnalysisData-Driven Decision MakingCampaign OptimizationTraffic Analysis
Soft Skills
Analytical ThinkingAttention to DetailProactive MindsetStrong Communication
Tools & Technologies
TableauBI Tools
Industry Keywords
User AcquisitionMarketing ROIGrowth Metrics
Tech Stack
Tools & technologiesPythonSQLTableau
About the role
Key responsibilities & impact- Analyze the performance of advertising campaigns
- Search for growth points in marketing metrics
- Build and automate marketing dashboards
- Analyze the quality of acquired traffic and its monetization
- Develop recommendations for the marketing team
- Test hypotheses on ad campaign optimization together with the User Acquisition team
- Draw conclusions and propose solutions that improve traffic-buying efficiency and marketing ROI
Requirements
What you’ll need- 2+ years of experience in marketing or product analytics
- Strong SQL skills
- Hands-on experience with BI tools (Tableau or similar)
- Solid understanding of statistics
- Experience with Python
- Understanding of web attribution and performance marketing
- Experience collaborating with User Acquisition teams and supporting data-driven decisions
- Strong analytical thinking and attention to detail
- Ability to identify root causes of changes, not just describe the numbers
- Ability to build and defend clear business conclusions and recommendations
- Proactive mindset and strong communication skills
Benefits
Comp & perks- 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
- 100% medical insurance coverage
- Sports and equipment reimbursement
- Team building events, corporate gifts, and stylish merch
- Financial and legal support
- Maternity Recovery Support Allowance
- Position retention and support for those who join the Armed Forces of Ukraine
- Participation in social initiatives supporting Ukraine
- Comfortable working environment: Work from our Kyiv hub or remotely with a flexible schedule
- Modern equipment or depreciation of your own tools
- Investment in your future: Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
- 70% of our heads and leads have grown into their roles here – so can you!
- Performance-oriented reviews and Individual Development Plans (IDPs)
- Reimbursement for professional courses and English classes
- Access to premium AI tools and technologies
- Corporate library, book club, and knowledge-sharing events