United Tech

Email Marketing Manager

United Tech

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇦 Ukraine

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Job Level

JuniorMid-Level

Tech Stack

AWSTableau

About the role

  • Create, manage, and optimize automated email campaigns to increase revenue and customer engagement
  • Monitor KPIs of the email marketing channel, and develop hypotheses to improve these metrics
  • Conduct A/B testing and analyze results to optimize key indicators
  • Stay updated on industry trends and monitor competitors to identify opportunities for improvement
  • Track email deliverability, manage domain reputation, and build a strong reputation on various ESPs (Gmail, Yahoo, Hotmail)
  • Manage and optimize email marketing tools, with a primary focus on platforms like Amazon AWS, SendGrid and Mailgun
  • Create engaging creative briefs for the design team, write compelling copy, and collaborate with designers to develop visually appealing content for email campaigns
  • Research email marketing trends, generate ideas, and continuously test and experiment with different types of content

Requirements

  • At least 2 years of experience in email marketing
  • Upper-intermediate English or higher
  • Understanding of digital marketing and email fundamentals: CAN-SPAM, GDPR, and CCPA requirements
  • Experience working with event-driven logic (triggers, schedules, real-time activities)
  • Understanding the impact of email campaigns on product metrics: activation, retention, conversion, revenue
  • Understanding deliverability at the level of:
  • - IP/domain reputation
  • - warm-up logic
  • - blacklists, postmasters
  • Deep understanding of email marketing:
  • - segmentation, trigger and repeat campaigns
  • - limits, stop rules, deduplication
  • Basic knowledge of analytical tools such as Google Analytics and Tableau
  • Proven experience in A/B testing
  • Strong skills in typesetting, design, and email composition
  • Analytical and creative mindset
  • Flexible and self-motivated with a continuous learning approach
  • The Three E’s: Excellent communication and collaboration skills, with the ability to work effectively and empathetically in a team environment
  • **Would be a plus**
  • Experience with HTML/CSS
  • Experience with web push notifications
  • Experience with AMP for Email and AI/ML logic for email distribution.
  • Experience in building or refactoring CRM platforms
  • Understanding anti-spam, validation flow, and compliance
Benefits
  • 20 paid vacation days, 15 sick days, and 6 additional days off for family events
  • 100% medical insurance coverage
  • Sports and equipment reimbursement
  • Online yoga class with an instructor from the Ukrainian Yoga Federation
  • Team building events, corporate gifts, and stylish merchFinancial and legal support
  • Position retention and support for those who join the Armed Forces of Ukraine
  • Participation in social initiatives supporting Ukraine
  • Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
  • 70% of our heads and leads have grown into their roles here – so can you!
  • Performance-oriented reviews and Individual Development Plans (IDPs)
  • Reimbursement for professional courses and English classes
  • Corporate library, book club, and knowledge-sharing events

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketingA/B testingevent-driven logicsegmentationtrigger campaignsHTMLCSSanalytical toolsemail compositioncompliance
Soft skills
communication skillscollaboration skillsanalytical mindsetcreative mindsetflexibilityself-motivationcontinuous learning