United States Department of Defense

Paid Social Specialist

United States Department of Defense

full-time

Posted on:

Location Type: Hybrid

Location: Skopje • 🇲🇰 North Macedonia

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Job Level

Mid-LevelSenior

About the role

  • Client consulting on all matters related to Paid Social topics – from technical to strategic, from upper to bottom funnel
  • Development, planning, set-up and optimization of paid social campaigns across platforms like Meta, TikTok, Pinterest, Reddit and LinkedIn
  • Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of forecasts and media plans
  • Analyzing campaign data and generating reports to provide valuable insights and actionable recommendations for our clients
  • Designing and running A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization
  • Regularly tracking and monitoring performance metrics and optimizing campaigns, ensuring goals & KPIs alignment and client satisfaction
  • Delivering insightful reports including clear and actionable optimisations
  • Identifying and defining target audiences for effective ad targeting
  • Collaborating with design teams to create compelling visuals or videos for ad campaigns
  • Implement and configure conversion tracking mechanisms with our data teams, such as pixels or tags, to measure campaign success.
  • Knowledge sharing & training of junior team members

Requirements

  • Are open-minded and eager to learn more and develop your skill set
  • Bring extensive experience in planning, setting up and reporting of diverse Paid Social campaigns
  • Work thoroughly, manage campaigns accurately and have an eye for detail
  • Are able to write clear and concise briefs and are an excellent communicator with a high degree of organisational skills
  • Always keep an oversight, even when various tasks are at hand
  • Have a deep understanding of Social KPIs, campaign optimisation, setup strategies and can analyse results with the help of Excel, Pivot and platform data
  • Have strong collaborative skills for working with cross-functional teams, clients, and stakeholders
  • Think proactively and have a healthy amount of creativity as well as the fun to bring in own ideas
  • Have a passion for (Paid) Social and are always up to date for news and trends
  • Are able to effectively allocate and manage campaign budgets to achieve desired outcomes
  • Directly available to start working in one of the following countires: Macedonia, Croatia or Spain
  • Proficiency in German language is a plus
Benefits
  • Hybrid working policy
  • Stay happy and healthy with a contribution to your health through the OpenUp platform, and a multisport programme;
  • A reputation for doing good. DEPT® has been a Certified B Corp® since 2021.
  • Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!
  • The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
  • Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid social campaignsA/B testingcampaign optimizationdata analysisbudget managementconversion trackingExcelPivotreportingtarget audience identification
Soft skills
communicationorganizational skillscollaborationattention to detailproactivitycreativityopen-mindednesseagerness to learninsight generationtraining