United Musculoskeletal Partners

Content Marketing Manager

• Develop and execute a comprehensive content strategy that aligns with the company’s goals, target audience and brand identity
• Create and manage editorial calendar to deliver timely content across digital platforms
• Drive brand awareness, engagement and lead generation through strategic content marketing
• Create high quality and compelling content across multiple platforms, including websites, blogs, social media and email
• Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables
• Interview patients and providers to create content and stories that can be used across multiple channels
• Manage and maintain content repositories; Ensure content is organized in an easily accessible way for future use
• Support content update to the employee intranet, and keeping team members informed on what’s happening across our markets
• Responsible for sending out internal newsletters and company communications (e.g. department specific updates, new executive/physician announcements, all-employee messages)
• Serve as the communications resource for HR & Cross-Departmental projects

Content Marketing Specialist