Director of Sales Performance – Central Region

United Flow Technologies (UFT)

Director of Sales Performance for United Flow Technologies, focusing on coaching sales teams in the Central Region. Responsibilities include enhancing sales effectiveness and supporting strategic growth initiatives.

Posted 5/12/2026full-timeRemote • Missouri, Ohio, Texas • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Seller Coaching & Development:
- Provide ongoing coaching through ride-alongs, joint customer calls, and account reviews.
- Build individualized development plans for sellers.
- Reinforce best practices for both short-cycle and long-cycle project selling.
Strategic Growth Enablement:
- Support the execution of key commercial initiatives designed to expand market presence, strengthen customer relationships, and increase revenue opportunities.
- Partner with regional leadership to align sales teams with strategic priorities, including market development, customer expansion, and organizational growth initiatives.
- Ensure visibility, communication, and field adoption of assigned commercial priorities.
Sales Process & System Execution:
- Ensure consistent use of the UFT Standard Sales Process across all Central rep firms.
- Reinforce required weekly, monthly, and annual sales activities tied to pipeline development, territory planning, and long-term opportunity management.
- Drive accurate and consistent use of CRM/ERP systems for forecasting, opportunity tracking, and reporting.
Onboarding & Ramp Time Improvement:
- Lead the regional onboarding process for all new sellers.
- Deliver training on UFT product pillars, customer segments, selling behaviors, and Central Region market dynamics.
- Track onboarding milestones and continuously improve ramp-time effectiveness.
Market Coverage & Field Insights:
- Partner with Regional Presidents and sales managers to evaluate territory structure, customer engagement, and growth opportunities.
- Review pipeline trends, forecast accuracy, and performance analytics to inform decision-making.
- Share field insights with senior leadership regarding risks, opportunities, and emerging needs.
Culture & Leadership:
- Build strong, trust-based relationships with sellers and managers across the Central Region.
- Promote a culture of accountability, collaboration, and continuous improvement.
- Influence without authority across a multi-company structure.

Requirements

What you’ll need

7+ years of sales experience in water/wastewater, industrial equipment, or technical/engineering sales.
Demonstrated success coaching or leading sales professionals.
Strong understanding of municipal/industrial procurement and long-cycle project sales.
Excellent communication, facilitation, and interpersonal skills.
Ability to travel regionally 50–70%.

Benefits

Comp & perks

UFT is an Equal Opportunity Employer - race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by applicable law.

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Hard Skills & Tools

sales process executionCRM systemsERP systemspipeline developmentterritory planningforecastingopportunity trackingtraining deliverycoachingaccount reviews

Soft Skills

communicationfacilitationinterpersonal skillsrelationship buildingcollaborationinfluence without authorityaccountabilitycontinuous improvementorganizational growthcustomer engagement