UNITE HERE HEALTH

Communications

• Supports the digital communication efforts across the organization's digital channels
• Responsible for creating and publishing engaging content
• Collaborate closely with other members of the communications team
• Identify and create digital content that highlights the organization's mission
• Educate participants about their healthcare benefits
• Inform key audiences about important business news and updates
• Motivates and influences participants to live healthier
• Assist the Web Developer with website maintenance
• Support the Digital Communications Lead with various digital communications tasks
• Coordinates communications for the organization’s websites, social media accounts, email system, and text messaging platform
• Creates engaging content, such as graphics, illustrations, photos, and video for various digital platforms
• Plans and schedules text messages and emails
• Assists with social media efforts including Facebook, Instagram, YouTube, LinkedIn and Glassdoor
• Engages with key target audiences through effective, timely, and succinct digital communications
• Monitors online interactions and conversations, such as reviews, conversations, comments, shares, likes, follows
• Captures digital communication metrics and statistics
• Writes and publishes news articles and multimedia content for multiple digital platforms
• Manages day-to-day social media functions of the organization (ie. updates website content)
• Manages and organizes digital assets, including images, videos, and other files
• Utilizes content management systems (CMS) email systems, texting platforms, and social media channels to communicate
• Analyzes user data (e.g. click-through rates, open rates, opt-in/unsubscribe rates) to inform campaigns
• Strategizes and generates social media conversations, likes, follows and connections and analyzes social media data

Digital Communications Specialist I