Senior Director, Product Marketing – Market Activation

Unit4

Senior Director, Product Marketing leading the global go-to-market launch of Unit4’s AI-native architecture. Elevating product marketing and defining scalable GTM disciplines for future innovation.

Posted 5/27/2026full-timeRemote • 🇬🇧 United KingdomSeniorWebsite

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Owning the AI-native GTM launch
Lead the GTM strategy and execution for Unit4’s AI-native architecture - a companywide, 18-month initiative
Translate complex technical innovation into clear, credible economic value stories for CFOs, COOs, and CHROs
Align Product, Sales, Customer Success, and Services around a unified, revenue-focused launch
Use this launch to establish scalable GTM disciplines for future innovation
Build and lead a product marketing function that endures beyond individual launches
Shift messaging from features to outcomes and economic impact
Develop GTM playbooks, sales narratives, and competitive positioning that drive pipeline and wins
Partner closely with Product to ensure launches are market-ready and commercially sharp
Challenge launch readiness when the value story isn’t credible or provable
Integrate demonstration services into the narrative so demos deepen the story—not distract from it
Ensure consistency from message → demo → proof across the buyer journey
Establish demos as an ongoing commercial lever, not just launch support
Lead analyst relations to position Unit4’s AI capabilities as differentiated and material
Use analyst engagement to validate messaging, refine positioning, and build credibility
Strengthen Unit4’s recognition as a leader in AI-driven ERP for midmarket service organizations
Treat product marketing as a revenue driver, not a content factory
Define KPIs that connect GTM execution to pipeline, win rates, and deal velocity
Partner closely with Sales to continuously iterate based on what lands—or doesn’t—in the field
Lead and develop a team of mid to senior-level professionals
Create clear growth paths and learning opportunities
Drive AI literacy and automation across the function
Set standards of excellence that raise performance across teams

Requirements

What you’ll need

Has led major platform or transformational launches in B2B SaaS or enterprise software
Operates comfortably between Product, Sales, and market reality
Thinks in commercial outcomes, not just messaging quality

Benefits

Comp & perks

a culture built on trust - giving you freedom and autonomy to be successful.
balance - with our uncapped time off policy, remote working opportunities and Global Wellbeing Days when the whole company can switch off and prioritize well-being.
talented colleagues, role models and mentors - work, learn and be inspired by some of the best talent in the software industry.
a commitment to sustainability - with initiatives such as our Act4Good program, a way for everyone at Unit4 to come together and engage in actions that benefit society and the planet.
a safe and inclusive working environment – supported by our Employee Resource Groups, which are open to all and include Women at Unit4, Pride at Unit4, Mental Health and Access at Unit4, and People of Color at Unit4.

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Hard Skills & Tools

GTM strategyproduct marketingcompetitive positioningsales narrativesKPI definitionAI-driven ERPB2B SaaStransformational launchesautomationAI literacy

Soft Skills

leadershipcommunicationcollaborationstrategic thinkinganalytical skillscreativityadaptabilityteam developmentproblem-solvingcommercial focus