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Unit4

Field Marketing Manager

Unit4

Field Marketing Manager leading regional account-based marketing strategies for Unit4. Driving pipeline growth and customer engagement across priority verticals in the UK and Ireland.

Posted 5/23/2026full-timeRemote • 🇬🇧 United KingdomSeniorLeadWebsite

About the role

Key responsibilities & impact
  • Develop and own the regional marketing plan aligned to commercial targets
  • Lead and motivate the regional team, providing direction, coaching, and regular performance feedback
  • Act as the senior field marketing point of contact for the region
  • Drive execution of integrated, multi-channel field marketing campaigns across the region
  • Define and lead the regional new business and customer event strategy
  • Build strong, trusted relationships with senior commercial stakeholders and regional leadership
  • Own regional field marketing performance reporting with a clear focus on pipeline contribution, ROI, and business outcomes
  • Hold responsibility for regional field marketing budget oversight

Requirements

What you’ll need
  • Minimum of 8+ years’ experience in B2B field marketing, demand generation, or integrated marketing within a technology, SaaS, or consulting environment
  • Proven experience leading regional or multi-country field marketing programs and teams
  • Strong background in account-based marketing, funnel management, and complex B2B sales cycles
  • Demonstrated success delivering multi-channel integrated campaigns and events with measurable pipeline impact
  • Extensive experience partnering directly with Sales and Business Development leadership
  • Experience managing regional marketing budgets and working with external agencies and vendors
  • Confident, influential communicator able to engage senior stakeholders and executives
  • Highly organized, self-directed leader with the ability to manage multiple priorities in a fast-paced, matrix environment
  • Passionate team player with a strong results mindset and focus on business impact

Benefits

Comp & perks
  • Flexible Leave Paid Time Off policy
  • remote working opportunities
  • Global Wellbeing Days
  • culture built on trust and accountability
  • growth opportunities
  • talented colleagues, role models and mentors
  • commitment to sustainability
  • safe and inclusive working environment

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B field marketingdemand generationintegrated marketingaccount-based marketingfunnel managementmulti-channel campaignsevent strategypipeline contributionROI analysisbudget management
Soft Skills
leadershipcoachingcommunicationrelationship buildingorganizational skillsself-directioninfluencingteam collaborationresults-orientedprioritization