Unit4

Senior Director, Product Management – Market Activation

Unit4

full-time

Posted on:

Location Type: Remote

Location: Spain

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Job Level

Senior

Tech Stack

ERP

About the role

  • Owning the AI-native GTM launch
  • Lead the GTM strategy and execution for Unit4’s AI-native architecture - a companywide, 18-month initiative
  • Translate complex technical innovation into clear, credible economic value stories for CFOs, COOs, and CHROs
  • Align Product, Sales, Customer Success, and Services around a unified, revenue-focused launch
  • Use this launch to establish scalable GTM disciplines for future innovation
  • Build and lead a product marketing function that endures beyond individual launches
  • Shift messaging from features to outcomes and economic impact
  • Develop GTM playbooks, sales narratives, and competitive positioning that drive pipeline and wins
  • Partner closely with Product to ensure launches are market-ready and commercially sharp
  • Challenge launch readiness when the value story isn’t credible or provable
  • Integrate demonstration services into the narrative so demos deepen the story—not distract from it
  • Ensure consistency from message → demo → proof across the buyer journey
  • Establish demos as an ongoing commercial lever, not just launch support
  • Lead analyst relations to position Unit4’s AI capabilities as differentiated and material
  • Use analyst engagement to validate messaging, refine positioning, and build credibility
  • Strengthen Unit4’s recognition as a leader in AI-driven ERP for midmarket service organizations
  • Treat product marketing as a revenue driver, not a content factory
  • Define KPIs that connect GTM execution to pipeline, win rates, and deal velocity
  • Partner closely with Sales to continuously iterate based on what lands—or doesn’t—in the field
  • Lead and develop a team of mid to senior-level professionals
  • Create clear growth paths and learning opportunities
  • Drive AI literacy and automation across the function
  • Set standards of excellence that raise performance across teams

Requirements

  • Has led major platform or transformational launches in B2B SaaS or enterprise software
  • Operates comfortably between Product, Sales, and market reality
  • Thinks in commercial outcomes, not just messaging quality
Benefits
  • a culture built on trust - giving you freedom and autonomy to be successful.
  • balance - with our uncapped time off policy, remote working opportunities and Global Wellbeing Days when the whole company can switch off and prioritize well-being.
  • talented colleagues, role models and mentors - work, learn and be inspired by some of the best talent in the software industry.
  • a commitment to sustainability - with initiatives such as our Act4Good program, a way for everyone at Unit4 to come together and engage in actions that benefit society and the planet.
  • a safe and inclusive working environment – supported by our Employee Resource Groups, which are open to all and include Women at Unit4, Pride at Unit4, Mental Health and Access at Unit4, and People of Color at Unit4.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTM strategyproduct marketingcompetitive positioningsales narrativesKPI definitionAI-driven ERPB2B SaaStransformational launchesautomationeconomic value storytelling
Soft Skills
leadershipcollaborationcommunicationstrategic thinkinganalytical skillscreativityproblem-solvingteam developmentadaptabilitycommercial outcome focus