Head of Pipeline Growth – Integrated Campaigns

Unit21

Lead demand generation strategy at Unit21, specializing in AI, data, and financial services. Collaborate with marketing and sales to drive qualified pipeline and revenue growth.

Posted 4/25/2026full-timeRemote • 🇺🇸 United StatesLead💰 $150,000 - $185,000 per yearWebsite

About the role

Key responsibilities & impact

Own and execute Unit21’s demand generation strategy with a focus on marketing-sourced pipeline, qualified meetings, and pipeline coverage against targets
Maintain a live view of pipeline health across verticals, proactively identifying risks and activating programs to close gaps before targets are missed
Develop and oversee integrated programs across paid channels, webinars, partner programs, and additional demand motions that contribute to new sales meetings
Ensure demand campaigns are sequenced, coordinated, and purpose-built to support pipeline generation, balancing reliable execution with thoughtful experimentation
Manage a paid demand budget and allocate spend based on pipeline needs, using paid media strategically to accelerate underperforming segments, support launches, and fill regional or persona gaps
Partner closely with Sales, RevOps, and Marketing leadership to improve forecasting discipline, optimize funnel conversion, and align demand investments to revenue priorities
Use Salesforce, HubSpot, and broader funnel analytics to assess performance, interpret attribution and influence models, and communicate tradeoffs clearly to executive stakeholders
Lead and manage influencers, publishers, and third-party vendors, holding partners accountable to pipeline contribution and making adjustments where programs underperform
Develop and test new demand motions while maintaining a disciplined balance between proven channels and experimental investments
Represent the voice of pipeline performance in cross-functional planning, helping shape growth strategy through data, signal, and operational rigor

Requirements

What you’ll need

6–10+ years of experience in demand generation, growth marketing, revenue marketing, or pipeline generation roles, ideally in B2B SaaS, fintech, or enterprise software
Demonstrated ownership of pipeline and meeting targets, including forecasting coverage, identifying gaps, and activating programs to mitigate risk
Strong integrated campaign management experience across paid media, partner programs, webinars, and multi-channel demand motions
Revenue and data fluency, including deep comfort with Salesforce for funnel conversion analysis, attribution models, and performance reporting
Experience managing and optimizing meaningful paid demand budgets, with strong judgment on investment allocation based on business needs rather than channel preference
Ability to operate strategically while staying close to execution, balancing proven performance levers with experimentation and learning
Strong cross-functional partnership skills, particularly with Sales, RevOps, Marketing, and executive stakeholders
Comfort operating in fast-moving, ambiguous environments where priorities shift and pipeline needs evolve quickly
High levels of ownership, analytical rigor, curiosity, and hustle, with a bias toward action and measurable outcomes

Benefits

Comp & perks

Competitive salary and pre-IPO equity
100% company-paid medical, dental, and vision insurance (employee)
Unlimited PTO and generous leave programs
401(k), learning & development stipend, and home office setup support

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationgrowth marketingrevenue marketingpipeline generationcampaign managementfunnel conversion analysisattribution modelsperformance reportingbudget managementdata analysis

Soft Skills

cross-functional partnershipstrategic thinkingexecutionanalytical rigorcuriosityownershipadaptabilitycommunicationproblem-solvingbias toward action