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Unisys

Campaign Operations Analyst

Unisys

Campaign Operations Analyst for Unisys handling CRM and marketing initiatives. Leading lead management, funnel optimization, and performance reporting with effective strategies.

Posted 7/22/2026full-timeBangalore • 🇮🇳 IndiaJuniorMid-LevelWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM campaign management, data integrity, and performance reporting, with a strong focus on Salesforce CRM and lead flow optimization in a B2B environment.

Highest-signal resume keywords
Salesforce CRM ExperienceLead Flow ManagementData Integrity ManagementPerformance ReportingB2B Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
CRM Campaign CreationAutomation RulesData ImportsConversion Funnel AuditingLead Scoring Models
Soft Skills
TroubleshootingCollaboration
Tools & Technologies
SalesforceAccount EngagementRingleadZoominfoGTM Studio
Industry Keywords
MQLSQLKPIB2B EnvironmentDigital Trends

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Own end-to-end CRM campaign creation and execution, including automation rules
  • Manage data imports and ongoing data integrity across the CRM, forms, landing pages, and third-party data sources
  • Troubleshoot system errors affecting lead flow
  • Lead CRM improvement initiatives
  • Manage lead flow and the lead revenue cycle, tracking conversions and MQL/SQL delivery
  • Audit conversion funnels regularly
  • Partner with Field Marketing to build and refine lead scoring models
  • Deliver performance reporting across channels, campaigns, and initiatives
  • Evaluate performance against KPIs
  • Prepare ad hoc reports and analysis to support evolving marketing and business needs
  • Stay current on digital and social trends

Requirements

What you’ll need
  • BA/BS degree and 2-4 years’ relevant experience OR equivalent combination of education and experience
  • At least 4 years’ experience with Salesforce CRM and 1 year’s experience with Account Engagement
  • 2 years’ experience in a B2B environment
  • Ringlead, Zoominfo, GTM Studio experience preferred

Benefits

Comp & perks
  • Equal Opportunity Employer
  • opportunities to participate without barriers