Senior Event Marketing Associate

Unisys

Event Marketing Senior Associate managing event strategy and execution for Unisys. Focusing on brand awareness, client engagement, and pipeline generation through high-impact events.

Posted 5/27/2026full-timeRemote • Pennsylvania • 🇺🇸 United StatesSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

event marketingfield marketingintegrated marketingproject managementevent measurementdemand generationpipeline growthbudget managementlogistics managementvendor management

Soft Skills

communicationpresentationstakeholder managementorganizational skillstime managementcollaborationstrategic planningproblem-solvingleadershipadaptability

Tools & Technologies

ABMCRMmarketing automationevent KPIsevent registration systemsevent promotion toolswebinar platformsconference management softwaretrade show management toolsanalytics tools

Industry Keywords

B2B technologyclient retentionbrand positioningglobal event calendarexecutive roundtablesclient forumsexperiential eventsattendance trackingROI measurementpipeline influence

About the role

Key responsibilities & impact

Lead the strategy, planning, execution, and performance measurement of high-impact events.
Build event strategies that support ABM, pipeline acceleration, client retention, and brand positioning.
Plan and manage a global and regional event calendar, including trade shows, executive roundtables, webinars, client forums, conferences, and experiential events.
Partner with product marketing, field marketing, sales, communications, and leadership to align event themes with business priorities.
Manage budgets, timelines, vendors, logistics, contracts, and on-site execution.
Develop event messaging, booth experiences, presentations, run-of-show documents, and attendee engagement plans.
Coordinate pre-event promotion, registration, follow-up, and lead handoff to sales.
Track event KPIs such as attendance, engagement, meetings booked, leads generated, pipeline influence, and ROI.
Evaluate event performance and recommend improvements for future programs.

Requirements

What you’ll need

5+ years of event marketing, field marketing, or integrated marketing experience in a B2B technology environment.
Proven success planning and executing events that support demand generation and pipeline growth.
Experience working with sales teams and navigating complex stakeholder groups.
Strong project management skills with the ability to manage multiple deadlines and priorities.
Familiarity with ABM, CRM, marketing automation, and event measurement practices.
Excellent communication, presentation, and vendor management skills.
Ability to travel as needed for events and onsite support.

Benefits

Comp & perks

unlimited paid time off
401(k) match
comprehensive healthcare
HSA matching
ongoing learning opportunities