Senior Marketing Analyst

Unimed do Brasil

Marketing Analyst supporting digital marketing at Unimed. Involves managing online media, social media, and analyzing campaign results.

Posted 4/24/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact

Assist in planning and executing digital marketing activities, with a focus on performance and strategic alignment
Monitor online media campaigns (Google Ads, Meta Ads, TikTok Ads and other digital platforms)
Oversee social media management, ensuring consistency with brand positioning, editorial calendar and institutional objectives
Support development and curation of digital content (institutional, campaigns, special projects), in partnership with internal teams and agencies
Maintain daily interface with the partner agency, monitoring deliverables, deadlines, quality and performance indicators
Analyze campaign and digital channel results, reviewing reports and insights to support decision-making
Serve as the point of contact for SAC 2.0 (social media customer service)
Provide support for digital communication requests within the Unimed System, ensuring alignment with brand guidelines and cooperatives' needs
Support the operational and strategic routine of the area, ensuring continuity of ongoing projects.

Requirements

What you’ll need

Degree in Marketing, Communications, Advertising, Business Administration or related fields
Previous experience in digital marketing, especially in: online media / paid traffic; social media (management and planning); digital campaigns and integrated actions; SAC 2.0 and Community Management
Knowledge of data analysis and digital metrics (KPIs, reports, dashboards)
Experience in managing relationships with agencies and vendors
Familiarity with media, social and analytics tools (e.g., Meta Business Suite, Google Ads, Google Analytics and similar)
Experience with creative software (such as Adobe Photoshop, Illustrator, Canva or similar) is a plus

Benefits

Comp & perks

To support your physical health, we offer health insurance, dental coverage, pharmacy discounts, gym partnerships, plus seasonal flu vaccination campaigns and a company "Fruit Day" initiative
To support your social well-being, we provide a baby welcome kit (for parents), employee engagement activities to celebrate and connect teams, a day off during your birthday month and a gift card
To support your emotional and mental health, we offer an employee psychological support program and a rest/decompression area
To support your professional well-being, we provide meal and food allowances, flexible working hours, transportation voucher or parking, payroll-deductible loans, a banking partnership, supplier partnership for infant nutrition support, private pension plan and life insurance

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingdata analysisdigital metricscampaign managementsocial media managementcontent curationperformance analysispaid trafficcommunity managementcreative software

Soft Skills

strategic alignmentcommunicationrelationship managementorganizational skillscollaborationdecision-makingmonitoringquality assuranceproblem-solvingproject management