Advertising Analyst, Mid-level

Unimed Campinas

Analista de Publicidade Pleno responsible for developing advertising actions for Unimed Campinas. Collaborating on marketing strategies and analyzing campaign performance across digital platforms.

Posted 4/12/2026full-timeCampinas • BrasilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Paid Traffic Management: Plan and monitor the setup and optimization of campaigns on Google, Meta (Facebook/Instagram) and TikTok in coordination with the digital agency.
Conversion Strategy: Create/oversee and manage A/B tests of creatives, audiences and landing pages together with the agency to maximize conversion rates (CRO).
Budget Management: Control budgets and recommend and direct budget allocation across channels based on ROAS and CPA.
Funnel Alignment (Marketing + Sales): Establish a feedback routine with the commercial/sales team to understand lead quality and adjust campaigns in real time.
Data Analysis: Monitor full-funnel KPIs (CPL, conversion rate) and produce reports to guide decision-making.
Perform other related professional duties inherent to the role as directed by the immediate supervisor, when applicable.

Requirements

What you’ll need

Bachelor's degree: Marketing or Advertising;
Experience managing high-volume investments in Google, Meta and TikTok Ads;
Proficiency with analytics and tracking tools (Google Analytics, Tag Manager);
Ability to structure advanced audience segmentations and remarketing funnels;
Knowledge of conversion-focused strategies and CRO techniques;
Familiarity with CRM and marketing automation tools such as RD Station for lead integration;
Knowledge of communication/media channels.

Benefits

Comp & perks

Health insurance
Dental insurance
Gym allowance
Parking allowance
Transportation voucher
Pharmacy allowance
Training program
Life insurance
Meal voucher

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

A/B testingconversion rate optimizationaudience segmentationremarketing funnelsdata analysisbudget managementcampaign optimizationKPI monitoring

Soft Skills

communicationcollaborationdecision-makingfeedback management

Certifications

Bachelor's degree in MarketingBachelor's degree in Advertising