Unimed Campinas

Advertising Analyst, Mid-level

Unimed Campinas

full-time

Posted on:

Location Type: Hybrid

Location: Campinas • Brasil

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About the role

  • Paid Traffic Management: Plan and monitor the setup and optimization of campaigns on Google, Meta (Facebook/Instagram) and TikTok in coordination with the digital agency.
  • Conversion Strategy: Create/oversee and manage A/B tests of creatives, audiences and landing pages together with the agency to maximize conversion rates (CRO).
  • Budget Management: Control budgets and recommend and direct budget allocation across channels based on ROAS and CPA.
  • Funnel Alignment (Marketing + Sales): Establish a feedback routine with the commercial/sales team to understand lead quality and adjust campaigns in real time.
  • Data Analysis: Monitor full-funnel KPIs (CPL, conversion rate) and produce reports to guide decision-making.
  • Perform other related professional duties inherent to the role as directed by the immediate supervisor, when applicable.

Requirements

  • Bachelor's degree: Marketing or Advertising;
  • Experience managing high-volume investments in Google, Meta and TikTok Ads;
  • Proficiency with analytics and tracking tools (Google Analytics, Tag Manager);
  • Ability to structure advanced audience segmentations and remarketing funnels;
  • Knowledge of conversion-focused strategies and CRO techniques;
  • Familiarity with CRM and marketing automation tools such as RD Station for lead integration;
  • Knowledge of communication/media channels.
Benefits
  • Health insurance
  • Dental insurance
  • Gym allowance
  • Parking allowance
  • Transportation voucher
  • Pharmacy allowance
  • Training program
  • Life insurance
  • Meal voucher
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingconversion rate optimizationaudience segmentationremarketing funnelsdata analysisbudget managementcampaign optimizationKPI monitoring
Soft Skills
communicationcollaborationdecision-makingfeedback management
Certifications
Bachelor's degree in MarketingBachelor's degree in Advertising