Senior Brand Manager, Demand Generation and Performance Lead

Unilever

Senior Brand Manager leading Axe engagement, content, and go-to-market campaigns for Unilever. Owning brand performance, P&L, agency leadership, and retail execution.

Posted 8/4/2026full-timeHoboken • New Jersey • 🇺🇸 United StatesSenior💰 $119,400 - $179,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading brand engagement strategies and managing go-to-market activities, with a strong focus on campaign execution and brand performance metrics. Proficient in budget management, forecasting, and optimizing brand health through data-driven insights.

Highest-signal resume keywords

Brand Engagement StrategyCampaign ExecutionBudget ManagementForecastingInterpersonal Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Performance MetricsDigital Workflow ManagementContent Strategy DevelopmentMarket Share OptimizationP&L Management

Soft Skills

Strong Analytical SkillsOwner's MindsetPassion for Campaigns

Tools & Technologies

CircanaNumerator

Certifications & Qualifications

MBA Preferred

Industry Keywords

Engagement ActivitiesShopper MarketingIntegrated Agency TeamInnovation Pipeline DevelopmentRetail Execution

About the role

Key responsibilities & impact

Lead the Axe Engagement team and Engagement go-to-market strategy
Oversee creation of paid video, social, display, and commerce content
Manage go-to-market engagement activities and digital workflow supporting brand growth in-store and online
Drive Axe campaigns from conception through execution
Collaborate with CMI, Innovation, Supply Chain, CS&P, Finance, Customer teams, and Shopper Marketing teams
Support innovation pipeline development and align brand communications with long-term growth ambitions
Integrate performance and engagement strategies with the wider business plan
Identify authentic opportunities for Axe to connect with young guys
Lead Brand Say content briefing processes and develop content strategy matrices
Lead the Integrated Agency Team across Media, PR, Social, Creative, and Influencer
Conduct weekly agency check-ins and drive campaign launches and iterations
Own and understand the brand P&L, including budget management, gross margin optimization, and forecasting
Monitor and optimize market share, share forecast, monthly shipments, brand health, and shopper metrics
Lead monthly performance reviews using Circana/Numerator data
Lead in-store executions and ensure shopper marketing amplifies national campaigns with flawless retail execution

Requirements

What you’ll need

8+ years of relevant branding/marketing experience
MBA preferred
Strong interpersonal skills
Passion for bringing campaigns to life and driving growth
Strong analytical skills, including forecasting, budgeting, and brand performance metrics
Ability to independently drive key workstreams
Owner’s mindset and ability to think three steps ahead
Employment subject to verification of pre-screening tests, which may include drug screening, background check, credit check, and DMV check

Benefits

Comp & perks

Bonus eligible
Long-Term Incentive (LTI) eligible
Health insurance, including prescription drug, dental, and vision coverage
Retirement savings benefits
Life insurance
Disability benefits
Parental leave
Sick leave
Paid vacation and holidays
Access to numerous voluntary benefits