Senior Brand Manager, Axe Innovation

Unilever

Senior Brand Manager leading Axe deodorant and skin-cleansing innovation for Unilever’s US personal care business. Shaping growth strategy, launches, agency work, and cross-functional delivery.

Posted 8/4/2026full-timeHoboken • New Jersey • 🇺🇸 United StatesSenior💰 $119,400 - $179,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in branding and marketing innovation within the US male fragrance category, with a strong focus on strategic vision, cross-functional collaboration, and delivering impactful innovation plans. Capable of analyzing market performance and driving brand superiority through effective team leadership and creative design.

Highest-signal resume keywords

Branding/Marketing Innovation ExperienceUS Male Fragrance ExpertiseCross-Functional Team CollaborationInnovation Planning and ExecutionCreative Design Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills

InfluencingInspiringDriving TeamsCollaboration

Industry Keywords

Innovation FunnelConsumer ImpactSupply ChainClaimsLegalArtwork ExcellenceFragranceFinanceCreative ServicesCompetitor Intelligence

About the role

Key responsibilities & impact

Shape and execute Axe’s strategic vision and growth roadmap in the US
Develop, lead, and deliver innovation plans for Deodorants and Skin Cleansing
Ensure innovation plans align with the brand’s long-term growth ambition and cultural relevance agenda
Serve as a key point of contact for the cross-functional team and liaise with Global Axe counterparts
Partner with CMI, R&D, Supply Chain, Claims and Legal, Artwork Excellence, Fragrance, Finance, Packaging, and Creative Services
Build a robust innovation funnel and deliver against innovation needs
Drive Unmissable Brand Superiority across technical projects, consumer impact, supply chain, claims, legal, and finance
Influence, inspire, and drive teams to ensure on-time and in-full delivery
Collaborate with agency partners on design and communications, digital, content, and launches
Analyze Axe’s US performance and competitor intelligence
Identify issues and opportunities that drive decisions and inform innovation planning
Partner with the broader brand team to contribute to an inclusive, high-performing environment

Requirements

What you’ll need

6–8 years of relevant branding/marketing innovation experience
Expertise in the US male fragrance category
A creative eye for design
Demonstrate Unilever Power Behaviors: Care Deeply, Focus on What Matters, Stay Three Steps Ahead, and Deliver with Excellence
Employment subject to verification of pre-screening tests, which may include drug screening, background check, credit check, and DMV check

Benefits

Comp & perks

Bonus eligible
Long-Term Incentive (LTI) eligible
Health insurance, including prescription drug, dental, and vision coverage
Retirement savings benefits
Life insurance
Disability benefits
Parental leave
Sick leave
Paid vacation and holidays
Access to numerous voluntary benefits