Associate Manager, Retail Media Performance

Unilever

Associate Manager optimizing retail media strategy across Target for Unilever's Personal Care. Leading analytics and stakeholder collaboration to drive category growth.

Posted 7/10/2026full-timeMinneapolis • Minnesota • 🇺🇸 United StatesJuniorMid-Level💰 $88,600 - $133,000 per yearWebsite

About the role

Key responsibilities & impact

Lead retail media and search strategy, execution, and ongoing optimization for Unilever personal care across Target & Club customers
Ensure strong stakeholder alignment across strategic planning, in flight optimization, and post campaign learning.
Develop and optimize retail media plans that drive incremental sales and category growth.
Partner with analytics and agency teams to monitor performance signals, identify optimization opportunities, and dynamically shift investment to maximize in growth.
Lead competitive tracking and category performance analysis to inform optimization and future planning.
Serve as the primary day to day partner to WPP Unite, providing clear direction, feedback, and strategic guidance across planning, activation, and reporting.
Collaborate closely with National Media, Retail Marketing, and Brand teams to ensure retailer plans are fully integrated into broader end to end initiatives.
Share retail media and marketing best practices, learnings, and playbooks across the organization to strengthen overall retail media capability.
Build and maintain strong working relationships with Retail Media Networks to unlock platform capabilities and performance opportunities.
Translate retail specific insights, signals, and tools into actionable media strategies.
Lead clear and concise performance reporting for brands and cross-functional stakeholders, translating complex data into actionable insights and recommendations.
Contribute to post campaign learning agendas, ensuring insights are embedded into future briefs, planning, and investment decisions.

Requirements

What you’ll need

Bachelor’s degree
3 to 5 years of proven experience in retail marketing, media and search strategy, with direct Target/Roundel experience strongly preferred.
Demonstrated ability to manage media performance end to end, from planning through optimization and reporting, within a complex cross functional ecosystem.
Strong analytical and performance optimization skills, with comfort leveraging multiple data sources to inform real time decision making.
Strong collaborator with the ability to lead agency partners and influence cross functional teams

Benefits

Comp & perks

health insurance (including prescription drug, dental, and vision coverage)
retirement savings benefits
life insurance and disability benefits
parental leave
sick leave
paid vacation and holidays
access to numerous voluntary benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Retail MarketingMedia StrategySearch StrategyPerformance ReportingCampaign Optimization

Soft Skills

CollaborationInfluencingCommunication