Associate CMI Manager, Demand Generation

Unilever

Associate CMI Manager leading demand generation insights for Seventh Generation with tasks focused on social-first communications and marketing effectiveness. Collaborating closely with media and research partners.

Posted 5/3/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $88,600 - $133,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the Seventh Generation demand generation insights agenda
Own the CMI agenda for Seventh Generation demand generation across home care: communications development & testing, audience and targeting, social-first creative quality, and in market impact measurement (e.g., Brand Lift), in partnership with media and creative agencies.
Guide the adoption of data driven marketing approaches (audience development, segmentation, activation signals) to sharpen effectiveness.
Lead the agenda for Social-First Demand Generation for HCNA—from social listening to creative quality diagnostics to impact measurement across digital, social, and POSM.
Manage and interpret social listening outputs; keep a pulse on emerging trends, growing spaces, and cultural signals that fuel demand for home care.
Design multi-phase consumer learning plans: frame business questions, define clear objectives, brief suppliers, manage scope/timing/costs, and deliver implications to senior partners.
Run custom qualitative and quantitative research (with or without agency partners) and perform desk research using available sources to address demand, retailer dynamics, pricing, and competitive trends.
Lead in market tracking and optimization for HCNA initiatives with media agencies—identify what worked/what didn’t, and embed learnings into the next sprint.
Measure the impact of marketing investments holistically through Rapid ROI, brand health tracking and in flight diagnostics (e.g., Brand Lift).
Build strategic home care foresights for Seventh Generation: monitor emerging behaviors, evolving consumer needs, and the future of demand generation marketing to inform strategy and roadmaps.
Provide a clear perspective on how consumers engage with the home care category and Seventh Generation, including category and brand audits; translate insights into brand superiority opportunities.
Analyze in market performance data (scanning and panel) including sales, purchase panels, pricing, distribution, and retailer performance to guide actions.
Synthesize disparate data sources into simple, compelling stories that influence decisions and unlock growth.
Serve as a CMI Future Shaper—balancing the smart use of AI-enabled tools with deep human consumer intimacy for home care consumers and Seventh Generation shoppers.
Partner closely with Marketing (media & comms), media and creative agencies, and research partners.
Build trust, speak up with a point of view, and act as a proactive business partner—not an order-taker.
Ad hoc support on requests from Global Home Care team related to US market and The Laundress brand as needed (less than 5% of scope)

Requirements

What you’ll need

Bachelor’s degree required.
Minimum 5 years of experience in Consumer & Market Insights or closely related marketing/analytics roles.
Hands-on experience with qualitative and quantitative methods (design, execution, and interpretation).
Proficiency working with household panel and market data (e.g., scanning and panel sources such as Circana/Numerator or equivalents).
Familiarity with audience development and data-driven marketing practices.
Experience with Marketing Mix Modeling or similar methods; exposure to brand equity/health tracking and in market measurement (e.g., Brand Lift) preferred.
Comfortable with performance analytics across sales, usage/purchase panels, pricing, distribution, and media signals; able to connect dots across multiple sources into a clear, persuasive narrative.
Strong social listening acumen—able to manage tools, detect trends, and translate cultural/behavioral signals into actionable recommendations for home care demand generation.
Curious and proactive—go beyond the brief to uncover opportunities and propose solutions.
Strong interpersonal and communication skills (written and verbal); confident influencing senior stakeholders in a fast paced, dynamic environment.
Comfortable working independently with coaching from your line manager; adaptable in unstructured contexts.
Personal passion for insight mining and consumer-centric growth; commitment to Seventh Generation’s mission.

Benefits

Comp & perks

health insurance (including prescription drug, dental, and vision coverage)
retirement savings benefits
life insurance and disability benefits
parental leave
sick leave
paid vacation and holidays
access to numerous voluntary benefits

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Hard Skills & Tools

qualitative researchquantitative researchaudience developmentdata-driven marketingMarketing Mix Modelingbrand equity trackingbrand health trackingin market measurementperformance analyticsconsumer insights

Soft Skills

interpersonal skillscommunication skillsinfluencing skillscuriosityproactivityadaptabilityindependencetrust buildingstorytellingstrategic thinking