Senior CSP & Marketing Manager – Foods, CZ, SK
Unilever
full-time
Posted on:
Location Type: Office
Location: Prague • 🇨🇿 Czech
Visit company websiteJob Level
Senior
About the role
- Lead and execute the full marketing plan, ensuring an effective media channel mix and investment model.
- Own the category’s annual activity calendar.
- Allocate Underlying Sales Growth (USG) targets and investments to deliver category strategy by customer and channel.
- Define budgets by channel and customer to deliver PBO (Profit Before Overheads) targets.
- Deliver business wins in strategic cells.
- Own the country-level portfolio strategy, including channel execution.
- Deploy strategically aligned commercial plans in the market with Customer Business Development (CBD), including Shopper/Digital Marketing.
- Lead category development projects with major customers.
- Own the full Net Revenue Management (NRM) agenda for the category (Pricing, Promo, and Mix).
- Own localized Category Growth Stories (CGS) down to channel and customer level.
- Lead customer engagement on category growth and create customer-specific category plans.
- Serve as the voice of customer, category, and shopper, connecting IBP and JBP.
- Deliver current and future shelf/e-shelf enabled by shopper insights and analytics.
- Own retailer assortment optimization.
- Support customer value analysis and create category/channel prioritization in line with NRM principles.
- Serve as the CSP & Marketing lead of the category in the market, ensuring the category has the best fitting, consistent marketing and customer/channel strategy.
- Lead the category IBP process, coordinate brand audits, and brand marketing plan creation.
- Act as a leader and advocate in the market for category growth, managing CSP & marketing teams in the respective category, ensuring market-making strategy, and delivering perfect market execution.
- Execute strategically aligned commercial plans in the market, with category P&L ownership.
- Co-responsible for talent management and upholding the good name of Unilever internally and externally.
Requirements
- FMCG Marketing and CSP background with 10 years experience in leading categories and projects.
- Strong business acumen, customer and consumer orientation, and customer & channel P&L understanding.
- Excellence in NRM and a data-driven mindset.
- Experience in category growth management.
- Ability to connect the dots and see the big picture; strong influencing skills internally and externally.
- Cross-functional experience from different functions.
- Positive growth mindset; passion for leading teams and developing talents; team player.
- Ability and willingness to represent the category and company to external stakeholders.
- Fluency in English and Czech/Slovak.
Benefits
- Annual performance bonus
- Company car or car allowance
- Investment/savings plan
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Net Revenue Managementcategory growth managementP&L managementdata analysismedia channel mixbudget allocationcustomer value analysisshopper insightsassortment optimizationcommercial planning
Soft skills
business acumencustomer orientationinfluencing skillscross-functional collaborationteam leadershiptalent developmentstrategic thinkingcommunicationproblem-solvinggrowth mindset