Underscore Marketing

Paid Search Specialist

Underscore Marketing

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

Tableau

About the role

  • Monitor, manage, report, and support planning for paid search programs
  • Ensure flawless execution and reporting that aligns with campaign goals and objectives
  • Accurately execute programs while closely monitoring campaigns
  • Deliver reporting that accomplishes client’s goals and objectives

Requirements

  • Minimum (3-5) years of experience independently executing paid search programs through all stages
  • Experience in running campaigns for highly regulated industry
  • Strong understanding of Search Engine Marketing mechanisms and optimization techniques
  • Experience with the US market
  • Fluent English – written and oral
  • Understanding of metrics and analytical thinking
  • Strong attention to details
  • Working knowledge of Google Ads, Google Analytics, and Microsoft Office Excel
  • Working knowledge and experience using Tableau (Nice to have)
  • Experience in the pharmaceutical/healthcare category (Nice to have)
  • Working knowledge of SEO concepts and inner workings (Nice to have)
  • Experience with other biddable media (i.e., Programmatic and Paid Social) is highly valued (Nice to have)
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid search programsSearch Engine Marketingoptimization techniquesmetricsanalytical thinkingSEO conceptsbiddable mediaProgrammaticPaid Social
Soft Skills
attention to detailcommunicationreportingplanning