Go-to-Market Associate

Underdog Fantasy

GTM Associate handling local marketing activations and brand presence for Underdog. Planning events and managing logistics in key markets to enhance brand visibility.

Posted 7/29/2026full-timeRemote • California, Texas • 🇺🇸 United StatesJuniorMid-Level💰 $75,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in experiential marketing and event production, with a strong ability to manage logistics, budgets, and vendor relationships while maintaining a creative approach to problem-solving.

Highest-signal resume keywords

Experiential MarketingEvent ProductionVendor NegotiationLogistics ManagementBudget Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills

Organizational SkillsProblem-SolvingScrappy Mindset

Tools & Technologies

AI Tools

Industry Keywords

Local ActivationsCampus EventsEvent Marketing AgencyVendor DealsOn-Site Representation

About the role

Key responsibilities & impact

Plan and run local activations like bar takeovers and tailgates and street-level stunts. You're not approving these from a desk, you're building them.
Land vendor and venue deals. Call vendors, negotiate space, coordinate contractors, and when the first answer is no, find another way in.
Travel to key markets and be the person physically representing Underdog on site when it counts.
Manage timelines and budgets for each activation, while still pitching your own ideas. This isn't a pure execution role.
Use AI tools to move faster on the logistics grind, so you can spend your time on the stuff that actually needs a human: the vendor calls, the on site problem solving, the relationships.

Requirements

What you’ll need

Experience at an experiential or event marketing agency
Campus event production, or anything where you built something out of basically no resources
Grinder energy: organized enough to run logistics, scrappy enough to enjoy the chaos when the plan falls apart

Benefits

Comp & perks

Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
16 weeks of fully paid parental leave
Home office stipend
A connected virtual first culture with a highly engaged distributed workforce
5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents