Senior Manager, User Acquisition

Underdog Fantasy

Senior Manager, User Acquisition overseeing strategy and optimization of paid search and programmatic channels for Underdog. Leveraging Google UAC, Apple Search Ads, and DSPs to drive user growth.

Posted 6/23/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $150,000 - $185,000 per yearWebsite

Tech Stack

Tools & technologies

Unity

About the role

Key responsibilities & impact

Own strategy, execution, pacing, and optimization across paid search and programmatic channels. Google UAC is your primary channel and where you're most at home. You'll also run Apple Search Ads, rewarded networks, and managed-service DSPs (Unity, Tapjoy, and similar)
Be the in-house expert on Google's app campaign ecosystem: bidding strategy, audience signals, campaign structure, and how to push reps for what we actually need
Manage partner relationships across search and programmatic, and hold DSP and network reps accountable to performance, ensuring clear expectations, accurate builds, and timely optimizations
Lead the testing roadmap for search and programmatic channels, owning the evaluation and onboarding of new partners so Underdog stays at the cutting edge of what's working in app-based UA
Translate MMP and backend data into clear performance narratives, budget recommendations, and executive-ready reporting
Work closely with Analytics and Data Science to validate attribution, forecast accurately, and optimize toward LTV and pROAS targets
Partner with Creative and Growth leadership to brief channel-specific creative concepts, and build a feedback loop between creative performance and spend decisions
Monitor competitive UA activity, ad trends, and industry innovation to surface new growth vectors
Support budget forecasting, channel planning, and monthly business reviews
Over time, manage and develop a direct report, providing clear direction and coaching on campaign execution, reporting, and optimization

Requirements

What you’ll need

7+ years of hands-on UA experience with a heavy focus on paid search and programmatic channels
You have deep fluency in Google Ads and Google UAC - app campaign structure, Smart Bidding, Performance Max, audience signal strategy, and creative best practices
Hands-on experience with Apple Search Ads at scale
Experience with DSPs (Moloco, Liftoff, etc.), and video ad networks (Unity Ads, etc.). You know how these channels work, what to ask for from reps, and how to hold partners accountable to results
Exceptional MMP experience (Adjust, AppsFlyer, or Singular), including validating attribution paths and troubleshooting discrepancies
Highly analytical with the ability to synthesize performance data into clear narratives, budget recommendations, and actionable next steps
Background in gaming, fintech, sports betting, or a high-growth consumer app
Strong experience building and owning a robust testing roadmap, not just running tests but designing the framework and onboarding new partners
Comfortable managing a direct report and providing clear direction on campaign execution and optimization

Benefits

Comp & perks

Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
16 weeks of fully paid parental leave
Home office stipend
A connected virtual first culture with a highly engaged distributed workforce
5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid searchprogrammatic channelsGoogle AdsGoogle UACSmart BiddingPerformance MaxApple Search AdsDSPsMMPattribution

Soft Skills

analyticalsynthesizing performance datacoachingcommunicationrelationship managementstrategic thinkingleadershipoptimizationbudget forecastingcreative collaboration