Director, Consumer Research and Insights
Underdog Fantasy
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $176,000 - $210,000 per year
Job Level
Lead
About the role
- Lead the customer proposition and voice of customer program, creating a unified framework to capture, analyze, and share customer and market feedback across the business.
- Design and execute custom research studies, brand tracking, and consumer sentiment analyses that reveal actionable insights and business opportunities.
- Conduct market and competitive analyses to identify emerging trends, white space, and potential threats.
- Partner cross functionally with Product, Strategy and Data to own the measurement, analysis, and reporting of consumer-level metrics, ensuring insights drive marketing, product, and brand strategies.
- Triangulate research findings with data and insights to build clear, compelling narratives that influence strategic and operational decisions.
- Provide insights that shape brand positioning, messaging, and marketing campaigns, connecting customer data to creative strategy.
- Lead the articulation of the Underdog customer promise - ensuring our positioning, differentiation, and emotional and functional benefits resonate with fans.
- Partner with Product, Marketing, VIP and Strategy leaders to inform roadmap prioritization and cross-channel initiatives.
- Oversee both qualitative and quantitative research projects, managing the full lifecycle from design to delivery.
- Champion data governance, experimentation, and integration best practices, ensuring systems like CRM and analytics tools support deep customer understanding.
- Be the internal subject matter expert on data collection tools, methodologies, and insight communication.
- Optimize internal processes for gathering, sharing, and acting on customer data across departments.
- Build strong relationships with senior leaders across Product, Marketing, and other functions to align insights and work with business goals.
- Manage and nurture relationships with external research partners and vendors to ensure high-quality, strategic deliverables.
- Collaborate with cross-functional teams to integrate insights into day-to-day decision-making and long-term planning.
Requirements
- 10+ years of experience in consumer insights, market research, or analytics, ideally within a fast-paced, consumer-focused brand or digital platform.
- Proven track record of transforming data into actionable strategies that drive measurable business outcomes.
- Deep expertise in both qualitative and quantitative research methods, with experience leading brand tracking and customer segmentation studies.
- Strong storytelling and presentation skills; able to distill complex data into clear narratives for executive audiences.
- Demonstrated ability to manage external research partners and large-scale insight programs.
- Experience with CRM systems, analytics dashboards, and customer data integration best practices.
- Passion for understanding customer behavior, culture, and the dynamics that shape brand loyalty.
Benefits
- Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
- 16 weeks of fully paid parental leave
- Home office stipend
- A connected virtual first culture with a highly engaged distributed workforce
- 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
consumer insightsmarket researchanalyticsqualitative research methodsquantitative research methodsbrand trackingcustomer segmentationdata transformationdata analysisstorytelling
Soft skills
presentation skillsrelationship managementcross-functional collaborationstrategic thinkingcommunicationinfluencingproblem-solvingleadershipadaptabilitycustomer-centric mindset