Under Armour

Senior Brand Marketing Professional

Under Armour

full-time

Posted on:

Location Type: Hybrid

Location: Baltimore • Maryland • United States

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Salary

💰 $79,130 - $98,913 per year

Job Level

Senior

About the role

  • Support the Director in developing global brand marketing campaigns for key brand initiatives, innovations, and sports/cultural moments.
  • Support the Director in developing and refining the UA brand positioning, ensuring it resonates with target audiences and differentiates the brand in a competitive marketplace.
  • Support the Director in writing brand briefs that outline key objectives, target audience insights, brand messaging, and campaign/initiative goals.
  • Collaborate closely with cross-functional partners including regions, creative, social, category marketing, sports marketing, media, PR, production, and operations to ensure global brand marketing initiatives are aligned with brand goals.
  • Support the Director in briefing and managing external agency partners, driving them to create impactful work that delivers against objectives and key brand metrics.
  • Monitor competitive landscape and consumer/cultural trends to identify ways UA can show up with a unique POV that connects to sports culture and creates community.
  • In partnership with the Director, stay connected with category marketers and regional marketers to enable brand consistency.
  • Own and manage the UA Pinterest account as a vehicle to increase our resonance with women.
  • Support the Director and SVP in building seasonal brand themes and aligning on the seasonal key story frameworks.

Requirements

  • Bachelor’s degree in Marketing, Journalism, Communications, or related field.
  • 2+ years of experience in marketing, ideally within the sports industry.
  • Strong cross-functional collaboration skills, with the ability to influence and work with diverse teams.
  • Skilled communicator with an ability to communicate with peers, leaders, and external partners.
  • Positive outlook, curious, action-oriented, team player, desire to learn and grow.
  • Strong passion for the Under Armour brand.
Benefits
  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand marketingcampaign developmentbrand positioningwriting brand briefsconsumer insightsmarketing metricscompetitive analysistrend monitoringseasonal brand themesstory frameworks
Soft Skills
cross-functional collaborationcommunicationinfluenceteam playerpositive outlookcuriosityaction-orienteddesire to learninterpersonal skillsleadership