Under Armour

Creative Director, Brand Voice, Copy

Under Armour

full-time

Posted on:

Location Type: Hybrid

Location: Baltimore • Maryland • United States

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Salary

💰 $150,199 - $187,749 per year

Job Level

Lead

About the role

  • Develop and own the brand voice and tone guidelines, ensuring consistency across all channels and departments.
  • Lead copy strategy and execution for major brand campaigns, product launches, and corporate communications.
  • Collaborate with design and strategy teams to craft compelling narratives that align with business objectives.
  • Serve as a strategic partner to executive leadership, translating vision into messaging that inspires internal and external audiences.
  • Mentor and guide copywriters and content creators across the organization.
  • Audit and elevate existing content to align with brand standards and strategic goals.
  • Stay ahead of cultural, linguistic, and consumer trends to keep messaging fresh and relevant.
  • Monitor emerging consumer trends across media platforms and ensure consistent execution of the brand voice, tailored to the unique characteristics and audience expectations of each channel.
  • Champion a forward-thinking creative approach by embracing emerging technologies, including AI-driven tools and workflows, to enhance copy development, streamline processes and drive innovation across brand storytelling.

Requirements

  • 10+ years of experience in creative leadership roles, with a strong focus on copywriting and brand strategy.
  • Proven track record of developing and implementing brand voice across large organizations.
  • Exceptional writing, editing, and storytelling skills.
  • Strong strategic thinking and ability to translate business goals into creative messaging.
  • Experience collaborating with senior leadership and cross-functional teams.
  • Deep understanding of modern media platforms including social, digital, and experiential.
  • Ability to lead, inspire, and mentor creative talent.
  • Proficiency in multiple languages is a plus but not required.
Benefits
  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingbrand strategycontent auditingnarrative craftingstorytellingeditingstrategic messagingcreative leadershipemerging technologiesAI-driven tools
Soft Skills
collaborationmentoringstrategic thinkinginspirationcommunicationadaptabilitytrend awarenesscreative approachleadershipguidance