Specialist, Category Marketing – Train
Under Armour
full-time
Posted on:
Location Type: Hybrid
Location: Baltimore • Maryland • United States
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Salary
💰 $67,547 - $84,434 per year
About the role
- Own development and execution of seasonal category toolkits, ensuring Women’s Train product, insights, and storytelling are fully embedded within co-gender narratives
- Serve as a subject-matter expert in Women’s Train, translating technical product features, fit, and innovation into clear consumer benefits
- Own execution, synthesis, and share-out of research related to the Women’s Train consumer, sport culture, and competitive landscape
- Partner with Senior Managers to develop strategic briefs and GTM and product milestone presentations, integrating consumer insights, cultural intelligence, and business data into cohesive, consumer-first narratives
- Proactively collaborate with regional marketing teams to support localization while maintaining global consistency
- Own seasonal seeding and activation processes for Women’s Train stories, including execution, tracking, and recap
- Support photo and content planning to ensure Women’s Train hero products are accurately represented
- Participate in travel for shoots, market visits, and consumer/athlete insight gathering
Requirements
- 3–5 years of experience in brand marketing, category marketing, merchandising, or related consumer-focused roles within a global consumer, sport, or lifestyle brand
- Demonstrated ability to translate consumer, athlete, cultural, and product inputs into clear, well-structured storytelling and category deliverables
- Growing product fluency in performance apparel and footwear, with the ability to understand technical innovation and communicate consumer benefits
- Experience supporting or contributing to global or multi-region marketing work, with curiosity and appreciation for regional nuance
- Strong organizational and project management skills, with the ability to manage multiple workstreams and deliver high-quality output consistently
- Confident communicator with the ability to present ideas, insights, and work-in-progress to cross-functional partners
- Strong passion for performance sport, training culture, and athlete-led product creation
- Willingness and ability to travel periodically for shoots, market visits, and consumer/athlete insight gathering
Benefits
- Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
- Under Armour Merchandise Discounts
- Competitive 401(k) plan matching
- Maternity and Parental Leave for eligible and FMLA-eligible teammates
- Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand marketingcategory marketingmerchandisingstorytellingproduct fluencyperformance apparelfootwearproject managementconsumer insightscultural intelligence
Soft Skills
organizational skillscommunication skillscollaborationcuriositypassion for performance sportability to manage multiple workstreamspresentation skillsinsight gathering