Under Armour

Lead, Americas Marketing – Category

Under Armour

full-time

Posted on:

Location Type: Hybrid

Location: Baltimore • Maryland • United States

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Salary

💰 $110,584 - $138,230 per year

Job Level

Senior

About the role

  • Execute integrated marketing plans that translate creative concepts into campaigns across social, experiential, and traditional channels.
  • Support collaboration with internal teams (creative, media, product, digital) and external agencies to ensure campaigns are delivered on time and aligned with brand objectives.
  • Support social-first initiatives by applying platform best practices and emerging trends to enhance reach and engagement.
  • Prepare and share campaign updates and performance insights with cross-functional partners to maintain alignment and inform future strategies.
  • Assist in leveraging athlete partnerships within campaigns, events, and social storytelling to amplify brand impact.
  • Foster a collaborative team culture that values creativity, curiosity, and strong cross-functional relationships.

Requirements

  • Bachelor's degree with typically 5-8 years of relevant experience OR Master's degree with typically 5 years of relevant experience OR Typically 10 years of relevant experience without degree
  • 2-3 years of experience in brand marketing, integrated marketing, social media strategy, or related fields.
  • Proven ability to support develop and execute multi-channel marketing campaigns across social, experiential, and traditional platforms.
  • Strong cross-functional collaboration skills, with experience working closely with creative, media, product, digital, and agency partners.
  • Deep understanding of social platforms, emerging trends, content best practices, and audience behavior.
  • Ability to present and influence at multiple levels of the organization—clear communicator with strong storytelling skills.
  • Experience working with athletes, creators, or talent is a plus; ability to integrate them into campaigns in an authentic and brand-right way.
  • Strong strategic thinking paired with the ability to manage details, timelines, and deliverables.
  • Demonstrated creativity and a passion for staying connected to culture, trends, and consumer insights that shape modern marketing.
  • Ability to thrive in a fast-paced, cross-functional environment with multiple projects and shifting priorities.
  • Strong organizational skills and the ability to translate ideas into actionable plans.
Benefits
  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand marketingintegrated marketingsocial media strategymulti-channel marketing campaignscontent best practicesaudience behavior
Soft Skills
cross-functional collaborationstrong storytellingstrategic thinkingorganizational skillscreativitycommunication
Certifications
Bachelor's degreeMaster's degree