Full-Funnel Analytics: Develop and execute measurement strategies across brand campaigns, performance marketing, and lower-funnel CRM initiatives (email, push, SMS).
Media & Platform Expertise: Analyze and optimize campaigns across major platforms (Meta, TikTok, Google) and ensure best practices for attribution and ROI.
CRM & Customer Marketing: Drive segmentation strategies and personalization across CRM channels to improve engagement and retention.
Marketing Measurement: Lead Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) efforts to inform budget allocation and channel effectiveness.
Business Partnership: Translate complex data into actionable insights for senior stakeholders, influencing marketing strategy and investment decisions.
Customer Insights: Develop segmentation frameworks and leverage behavioral data to inform targeting and creative strategies.
Tool & Tech Enablement: Partner with internal teams and vendors to ensure proper data integration and reporting across analytics platforms.

Requirements

Bachelor's degree with typically 10 years of relevant experience or Master's degree with typically 8 years of relevant experience or Typically 14 years of relevant experience without degree
5+ years of retail experience (preferably eCommerce, but Brick and Mortar nice to have)
Strong understanding of MMM, MTA, and customer segmentation methodologies
Analytical Tools: Strong Snowflake, Adobe Analytics, SQL and Tableau background preferred, but not required
Data Platforms: Hands-on experience with Meta, TikTok, Google Ads, and CRM platforms (Salesforce Marketing Cloud or similar)
Business Acumen: Ability to connect marketing performance to broader business objectives and financial outcomes with and without direction
Curious Self-starter
Has a history of taking a hypothesis (both self-created and peer-received) and created a story using data and collaboration
Curious by nature thinker and someone who can think/play outside the box

Benefits

Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Marketing Mix ModelingMulti-Touch Attributioncustomer segmentationdata analysisSnowflakeAdobe AnalyticsSQLTableau

Soft Skills

analytical thinkingbusiness acumencuriositycollaborationinfluencingself-starter