Under Armour

Senior Lead, Category Marketing – Accessories, Licensing, Outdoor, Youth

Under Armour

full-time

Posted on:

Location Type: Hybrid

Location: Baltimore • Maryland • United States

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Salary

💰 $137,357 - $171,696 per year

Job Level

Senior

About the role

  • Works with regional cross functional partners (revenue channel marketers, merchandising, visual, etc.) to prioritize storytelling for the Accessories, Outdoor & Youth categories, with a focus on Brand building and foundational commercial stories
  • Serves as the main point of contact for all Accessories, Outdoor, & Youth marketing
  • Authors briefs (master, creative) to initiate and develop global-level support elements for the regions
  • Partners with regional marketing channel teams to consult on seasonal tactical briefs and acts as a stakeholder throughout seasonal execution
  • Drives and delivers go-to-market timelines for relevant global and regional campaigns
  • Provides input on sports marketing briefs and activation for brand assets
  • Drives Global position and integrates into planning, while coordinating with the regions to ensure campaigns are regionally relevant
  • Ensures briefs and feedback provided to Global from regions aids in the development of campaign elements that can be successfully leveraged by the region
  • Partners with and supports Product and Brand Marketing Leadership
  • Builds close partnerships with all cross functional teams related to the category, in region and globally, and ensures relevant insights are cascaded to key stakeholders
  • Collaborates with Consumer Insights team on collection of competitive analysis, industry studies and sales analysis relevant to the global market/consumer
  • Assists Marketing Ops to measure effectiveness of marketing tactics
  • Other duties may be assigned

Requirements

  • Bachelor’s degree required
  • Minimum of 8 years of relevant marketing experience in a fast-paced, product-oriented, consumer-driven company
  • Build marketing strategies tied to a business plans (long and short-term)
  • Strong Product Marketing
  • Consumer and Business Analytics
  • Consumer Segmentation and Targeting
  • Creative Process Briefing
  • Budgeting, ROI Quantification
  • Internal client partnership-building with product teams
  • Be globally curious in nature
  • Strong written and verbal communication skills, to include: creative briefs, presentations (Power Point, Keynote, and verbal), great storytelling
  • Previous experience at Sports Company or retail environment is a plus
  • Microsoft Office (Outlook, PowerPoint & Excel)
  • Keynote
Benefits
  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Product MarketingConsumer AnalyticsBusiness AnalyticsConsumer SegmentationTargetingCreative Process BriefingBudgetingROI Quantification
Soft skills
written communicationverbal communicationstorytellingpartnership-buildingcollaborationstrategic thinkingglobal curiosity