Senior Lead, Marketing – Activations
Under Armour
full-time
Posted on:
Location Type: Hybrid
Location: Baltimore • Maryland • 🇺🇸 United States
Visit company websiteSalary
💰 $137,357 - $171,696 per year
Job Level
Senior
About the role
- Take creative concepts and translate them into integrated marketing strategies that span social, experiential, and traditional channels.
- Partner closely with internal teams (creative, media, product, digital) and external agencies to ensure campaigns are aligned and executed seamlessly.
- Drive social-first thinking, using emerging trends and platform insights to maximize reach, relevance, and engagement.
- Present strategies, creative concepts, and performance insights confidently to senior leadership and cross-functional partners, driving alignment and influencing key decisions.
- Develop approaches to effectively leverage our athlete roster across campaigns, events, and social storytelling to strengthen brand impact.
- Contribute to a culture of creativity, curiosity, and collaboration that elevates ideas and supports strong cross-functional relationships.
Requirements
- Bachelor's degree with typically 10 years of relevant experience OR Master's degree with typically 8 years of relevant experience OR Typically 14 years of relevant experience without degree
- 3–5+ years of experience in brand marketing, integrated marketing, social media strategy, or related fields.
- Proven ability to develop and execute multi-channel marketing campaigns across social, experiential, and traditional platforms.
- Strong cross-functional collaboration skills, with experience working closely with creative, media, product, digital, and agency partners.
- Deep understanding of social platforms, emerging trends, content best practices, and audience behavior.
- Ability to present and influence at multiple levels of the organization, including senior leadership—clear communicator with strong storytelling skills.
- Experience working with athletes, creators, or talent is a plus; ability to integrate them into campaigns in an authentic and brand-right way.
- Strong strategic thinking paired with the ability to manage details, timelines, and deliverables.
- Demonstrated creativity and a passion for staying connected to culture, trends, and consumer insights that shape modern marketing.
- Ability to thrive in a fast-paced, cross-functional environment with multiple projects and shifting priorities.
- Strong organizational skills and the ability to translate ideas into actionable plans.
Benefits
- Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
- Under Armour Merchandise Discounts
- Competitive 401(k) plan matching
- Maternity and Parental Leave for eligible and FMLA-eligible teammates
- Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand marketingintegrated marketingsocial media strategymulti-channel marketing campaignscontent best practicesaudience behaviorstrategic thinkingproject managementcampaign executioncreative concept development
Soft skills
cross-functional collaborationcommunicationstorytellingcreativityorganizational skillsinfluencingadaptabilitydetail-orientedcuriosityrelationship building
Certifications
Bachelor's degreeMaster's degree