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Communications Lead

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full-time

Posted on:

Location Type: Hybrid

Location: Munich • Germany

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Job Level

Senior

About the role

  • You will develop and own Personio's external communications strategy and narrative across priority markets.
  • You will build and nurture relationships with key journalists and media outlets, pitching impactful stories and distributing press releases to drive positive coverage and share of voice.
  • You will monitor public sentiment and lead crisis communications for sensitive or negative coverage, protecting Personio's reputation and providing guidance and aircover to the whole company.
  • You will establish platforms and opportunities for executive visibility, positioning Personio's leadership team, including our CEO, as credible voices on industry topics.
  • You will partner with marketing and content teams to amplify content, campaigns, and launches with PR initiatives that drive brand growth and support demand generation goals.
  • You will lead and develop a small communications team as well as manage external agency relationships to deliver on your comms objective.

Requirements

  • 8+ years of relevant experience in communications for startups and scale-ups, with fluency in both German and English.
  • Exceptional Writing: You are recognized by your peers as a truly exceptional writer with a particular knack for making topics interesting and memorable in both German and English.
  • Entrepreneurial Execution: You are a go-getter who moves with urgency and has a proven track record of getting things done, driving impact and delivering results in fast-paced, high-growth environments.
  • Media Relations & Networks: You are well networked with media outlets and influencers in Germany, with established relationships that enable you to secure positive coverage and manage media engagement effectively.
  • Executive Stakeholder Management: You are comfortable working with executives and senior stakeholders, with the ability to manage sensitive information discreetly and elevate their thought leadership presence.
  • Cross-functional Collaboration: You have experience collaborating effectively with product teams, partnership leads, marketing colleagues, and other functions to align communications with business goals.
  • Crisis Management: You have hands-on experience leading crisis communications and reputation management, responding swiftly to protect brand reputation while maintaining composure under pressure.
Benefits
  • Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity
  • Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years
  • Make an impact on the environment and society with 1 (fully paid) Impact Day
  • Receive generous family leave, child support, mental health support, and sabbatical opportunities
  • We enjoy gathering for meals, cultural initiatives, and events like local Summer Sessions and year-end celebrations. There's also healthy snacks, drinks, and a weekly catered lunch
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
communications strategypublic relationscrisis communicationsmedia relationsexecutive visibilitycontent amplificationdemand generationwritingstakeholder managementcross-functional collaboration
Soft Skills
entrepreneurial executionrelationship buildingdiscretioncomposure under pressureimpact drivingresults orientationnetworkingcollaborationleadershipcreativity